CHOOSE SMILE

Tooth whitening preparations; teeth whitening kit; lip balm; Toothpaste; cleaning preparations for dental appliances, including dentures, aligners, and retainers

Portable selfie lights for use in mobile phone photography; magnetically encoded gift cards; downloadable gift cards for digital delivery; Downloadable software in the nature of a mobile application for collecting and tracking patient data, interacting with patients, scheduling appointments for orthodontic treatment and assessment, and providing patient account details, treatment plans and information related to courses of orthodontic treatment; Downloadable software in the nature of a mobile application for photo editing and providing customized previews of results to be expected from orthodontic treatment plans

Dental impression trays; LED tooth whitening light for dental purposes; protective carrying cases for teeth aligners; teeth aligners; orthodontic appliances; orthodontic retainers; dental impression kits comprised primarily of dental impression trays and also including dental impression materials, smile stretcher in the nature of a mouth expander for dental purposes with printed instructions on the use of dental impression trays and smile stretchers and pre-labeled return packaging related thereto; orthodontic treatment kits comprised primarily of teeth aligners with protective carrying case specifically adapted for carrying teeth aligners and also including tooth whitening preparation, lip balm, and printed instructional manual on the use of teeth aligners

Toothbrushes; dental flossers; dental floss; electric toothbrush replacement heads; replacement heads for electric dental flossers; Insulated containers for food or beverage for domestic use; coffee mugs; water bottles sold empty

Clothing, namely, T-shirts, sweatshirts and hoodies

Retail outlets featuring dental impression kits, orthodontic and dental supplies, giftware, and providing referral and appointment scheduling services to licensed dental professionals for clear aligner treatment plans through teledentistry; online retail store services featuring dental impression kits, orthodontic and dental supplies, giftware, gift cards, and clothing and accessories

Providing a website featuring blogs, non-downloadable videos and non-downloadable publications in the nature of articles and posts in the fields of lifestyle, beauty, health, diet, wellness, orthodontia and oral health; training and educational services, namely, providing classes, online non-downloadable educational videos, and in-person training programs in the fields of dentistry and orthodontia and distributing educational materials in connection therewith

Online non-downloadable software for viewing 3D computer models of human teeth; computer modeling services; online non-downloadable digital imaging software used to depict teeth and projected results following proposed treatment plan; providing a website featuring technology that enables users to access non-downloadable cloud records containing data used in diagnosing, assessing, planning, managing, and providing orthodontic treatment; online non-downloadable software for collecting and tracking patient data, interacting with patients, scheduling appointments for orthodontic treatment and assessment, and providing patient account details, treatment plans and information related to courses of orthodontic treatment; online non-downloadable software for photo editing and providing customized previews of results to be expected from orthodontic treatment plans