OPENAUDIENCE

On-line advertising and marketing services; advertising and marketing services provided via the Internet; consultancy services in relation to all the aforesaid services; cloud-based computer advertising and marketing services in the nature of consultation to third party advertisers on best methodologies for advertising and marketing to consumers via cloud-based platforms; Ad serving, namely, placing advertisements on websites for others using specialized computer software, tracking and reporting the efficiency and effectiveness of such advertising placement for business purposes; advertising optimization services, namely, business consultation to enhance the reach, efficiency and profitability of advertising and marketing by third parties; consultation and business analytics in the fields of online advertising and marketing and cloud based advertising and marketing; Providing real-time bidding services for advertisers and publishers for purposes of advertisement placement on third party web sites; managing and optimizing advertising inventory for digital publishers, namely, business consultation and services to increase publishers' advertising revenue; Provision of information in relation to advertising, on-line advertising, and cloud based advertising in the nature of information related to consultation to third parties advertisers on best methodologies for advertising and marketing to consumers via on cloud-based platforms; behavioral advertising, targeted advertising, marketing

Providing temporary use of a non-downloadable web application and software accessible via the Internet, telecommunications networks, wireless communication networks, information services networks, data networks and Internet-connected devices that manages advertisements and data on the Internet, websites, mobile phones, computing devices, handheld wireless devices, and Internet-connected televisions; software as a service (SAAS) services, namely, hosting software for use by others for managing advertisements and data; cloud hosting provider services, namely, hosting non-downloadable software for managing advertisements and data; providing online non-downloadable software for managing, monitoring, tracking advertisements and data, and tracking and reporting on analytics and metrics related to advertisements and data