The mark consists of the bust of a woman facing forward with a Mexican Day of the Dead face painting on her face, black and dark brown hair, beige skin with white and dark accents, eyes in white, yellow, orange, red and black, black eyelashes, dark brown eye sockets outlined in orange with small flower designs in green, red, orange along the edges of the eye sockets, a flower design in orange, yellow and red on the chin and on top of the forehead, swirl shapes in green, red and brown in the middle of the forehead and below the eye sockets, a black skeletal nose with green and red petal designs on each side of the nose, red lips with white shading, black stiches extending from the center of the mouth to the ears. The woman is wearing chili pepper earrings in red, green and yellow, and flowers in yellow, orange, red, brown and green colors in her hair. The background features swirl designs and dots in red, orange, yellow and green.

The colors black, white, brown, red, orange, beige, yellow, and green are claimed as a feature of the mark.