HYDRATION THAT WORKS

Serial Number 88493673
Registration 5994775
701

Registration Progress

Application Filed
Jun 28, 2019
Under Examination
Approved for Publication
Dec 10, 2019
Published for Opposition
Dec 10, 2019
Registered
Feb 25, 2020

Trademark Image

HYDRATION THAT WORKS

Basic Information

Serial Number
88493673
Registration Number
5994775
Filing Date
June 28, 2019
Registration Date
February 25, 2020
Published for Opposition
December 10, 2019
Drawing Code
5

Status Summary

Current Status
Active
Status Code
701
Status Date
Jul 30, 2025
Registration
Registered
Classes
016 032

Rights Holder

KENT CONSUMER BRANDS AMERICAS, LLC

16
Address
2905 US HIGHWAY 61 N
MUSCATINE, IA 52761

Ownership History

The Sqwincher Corporation

Original Applicant
03
Columbus, MS

SQWINCHER HOLDINGS, LLC

New Owner Before Publication #1
16
MUSCATINE, IA

KENT PRECISION FOODS GROUP, INC.

New Owner Before Publication #2
03
MUSCATINE, IA

KENT PRECISION FOODS GROUP, INC.

Owner at Publication
03
MUSCATINE, IA

KENT PRECISION FOODS GROUP, INC.

Original Registrant
03
MUSCATINE, IA

KENT CONSUMER BRANDS AMERICAS, LLC

New Owner After Registration #1
16
MUSCATINE, IA

Legal Representation

Attorney
Glenn S. Bacal

USPTO Deadlines

Next Deadline
1527 days remaining
Section 8 & 9 Renewal Due (Principal Register) (Based on registration date 20200225)
Due Date
February 25, 2030
Grace Period Ends
August 25, 2030

Application History

30 events
Date Code Type Description Documents
Aug 14, 2025 ASCK I ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY Loading...
Aug 6, 2025 ASGN I AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Loading...
Jul 31, 2025 NA15 E SEC. 15 ACKNOWLEDGEMENT - E-MAILED Loading...
Jul 30, 2025 NAS8 E NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED Loading...
Jul 30, 2025 15AK O REGISTERED - SEC. 15 ACKNOWLEDGED Loading...
Jul 30, 2025 8.OK O REGISTERED - SEC. 8 (6-YR) ACCEPTED Loading...
Jul 22, 2025 EROP I TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED Loading...
Jun 21, 2025 PRA8 O POST REGISTRATION ACTION MAILED - SEC. 8 Loading...
Jun 18, 2025 APRE A CASE ASSIGNED TO POST REGISTRATION PARALEGAL Loading...
Mar 12, 2025 E15R I TEAS SECTION 15 RECEIVED Loading...
Mar 12, 2025 ES8R I TEAS SECTION 8 RECEIVED Loading...
Feb 25, 2025 REM1 E COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED Loading...
Feb 25, 2020 R.PR A REGISTERED-PRINCIPAL REGISTER Loading...
Dec 10, 2019 NPUB E OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED Loading...
Dec 10, 2019 PUBO A PUBLISHED FOR OPPOSITION Loading...
Nov 20, 2019 NONP E NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED Loading...
Nov 7, 2019 ALIE A ASSIGNED TO LIE Loading...
Nov 4, 2019 CNSA O APPROVED FOR PUB - PRINCIPAL REGISTER Loading...
Nov 4, 2019 XAEC I EXAMINER'S AMENDMENT ENTERED Loading...
Nov 4, 2019 GNEN O NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED Loading...
Nov 4, 2019 GNEA O EXAMINERS AMENDMENT E-MAILED Loading...
Nov 4, 2019 CNEA R EXAMINERS AMENDMENT -WRITTEN Loading...
Oct 23, 2019 ASGN I AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Loading...
Oct 16, 2019 ASGN I AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Loading...
Sep 18, 2019 GNRN O NOTIFICATION OF NON-FINAL ACTION E-MAILED Loading...
Sep 18, 2019 GNRT F NON-FINAL ACTION E-MAILED Loading...
Sep 18, 2019 CNRT R NON-FINAL ACTION WRITTEN Loading...
Sep 18, 2019 DOCK D ASSIGNED TO EXAMINER Loading...
Jul 9, 2019 NWOS I NEW APPLICATION OFFICE SUPPLIED DATA ENTERED Loading...
Jul 2, 2019 NWAP I NEW APPLICATION ENTERED Loading...

Detailed Classifications

Class 016
Brochures about hydration and electrolyte beverages; Catalogs featuring bottled drinking water with electrolytes, drinking water fortified with electrolytes, electrolyte drinks in the nature of isotonic beverages, concentrates in powdered form for making energy drinks by adding water, nonalcoholic beverages, namely, energy drinks, nonalcoholic beverages, namely, fruit flavored drinks, energy drinks, namely, energy shots containing vitamins, non-carbonated isotonic electrolytic beverages, fruit flavored drinks containing water, concentrates for making fruit flavored drinks with water, concentrates for making non-carbonated isotonic electrolytic beverages and fruit flavored drinks with water, and thirst quenching non-carbonated isotonic electrolytic beverages
First Use Anywhere: Jan 13, 2014
First Use in Commerce: Jan 13, 2014
Class 032
Bottled drinking water with electrolytes; Drinking water fortified with electrolytes; Electrolyte drinks in the nature of isotonic beverages; Concentrates in powdered form for making energy drinks by adding water; Nonalcoholic beverages, namely, fruit flavored drinks; Non-carbonated isotonic electrolytic beverages; Fruit flavored drinks containing water; Concentrates for making fruit flavored drinks with water; Concentrates for making non-carbonated isotonic electrolytic beverages and fruit flavored drinks with water; and Thirst quenching non-carbonated isotonic electrolytic beverages
First Use Anywhere: Sep 4, 2013
First Use in Commerce: Sep 4, 2013

Additional Information

Design Mark
The mark consists of the stylized wording "HYDRATION THAT WORKS" where the lettering "AT WORK" is displayed with different shading.
Color Claim
Color is not claimed as a feature of the mark.

Classification

International Classes
016 032