JOSE CUERVO TRADICIONAL CRISTALINO FABRICA LA ROJENA 1795

The mark consists of a representation of a bottle with gray oval in the center of which lies a smaller black oval and with four incomplete lines following the gray oval's outer edge. The ovals are bisected by silver horizontal lines ending in curves that connect to outline a rectangular banner that contains the word "TRADITIONAL" in silver. Below the banner is the word "CRISTALINO" in silver inside the black oval. Below the word "CRISTALINO" is the gray outline of a half circle. Above the banner is the gray outline of a half circle which contains the word "JOSE" on top of the word "CUERVO", both in silver and in stylized font. On the left of the center oval are eight circles colored black, with four circles located above the banner and four circles below the banner. On the right of the center oval are eight circles also colored black, again with four circles located above the banner, and four circles below the banner. The centered gray oval is surrounded by a series of seven circular shapes formed by small, gold circles between which the distance progressively increases. Below this overall design is a black horizontal banner in the center of which is a silver circle containing a silver crest composed of a design of a raven, agave plant and coa which is an agave harvesting tool, surrounded by floral leaves and a ribbon design, and having around the interior of the circle the wording "FABRICA LA ROJENA" in silver. The silver circle bisects two parallel lines in gold. At the top of the bottle is a thick black strip with gold and silver horizontal lines and a gold ribbed cap.

The color(s) gray, black, silver, and gold is/are claimed as a feature of the mark.

The English translation of "CUERVO" in the mark is "CROW". "TRADICIONAL" in the mark is "TRADITIONAL", "CRISTALINO" in the mark is "CRYSTALLINE", and "FABRICA LA ROJENA" in the mark is "THE ROJENA FACTORY".