PRIMM VALLEY

Serial Number 88179614
Registration 5866039
702

Registration Progress

Application Filed
Nov 2, 2018
Under Examination
Approved for Publication
Jul 9, 2019
Published for Opposition
Jul 9, 2019
Registered
Sep 24, 2019

Attorney Assistance

Section 8 Declaration Due (Principal Register) (Based on registration date 20190924) (Grace Period Filing)
Due: Mar 24, 2026 Grace Period - 92 days
Original deadline was Sep 24, 2025 (overdue)

Trademark Image

PRIMM VALLEY

Basic Information

Serial Number
88179614
Registration Number
5866039
Filing Date
November 2, 2018
Registration Date
September 24, 2019
Published for Opposition
July 9, 2019
Drawing Code
4

Status Summary

Current Status
Active
Status Code
702
Status Date
Dec 12, 2025
Registration
Registered
Classes
035

Rights Holder

AFFINITY INTERACTIVE

03
Address
3755 BREAKTHROUGH WAY
SUITE 300
LAS VEGAS, NV 89135

Ownership History

Affinity Gaming

Original Applicant
03
Las Vegas, NV

Affinity Gaming

Owner at Publication
03
Las Vegas, NV

Affinity Gaming

Original Registrant
03
Las Vegas, NV

AFFINITY INTERACTIVE

New Owner After Registration #1
03
LAS VEGAS, NV

Legal Representation

Attorney
Deborah K. Squiers, Esq.

USPTO Deadlines

Next Deadline
In Grace Period
Section 8 Declaration Due (Principal Register) (Based on registration date 20190924)
Due Date
September 24, 2025
Grace Period Ends
March 24, 2026
Additional deadlines exist. Contact your attorney for complete deadline information.

Application History

31 events
Date Code Type Description Documents
Dec 12, 2025 NA85 E NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED Loading...
Dec 12, 2025 C15A O REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. Loading...
Dec 2, 2025 APRE A CASE ASSIGNED TO POST REGISTRATION PARALEGAL Loading...
Aug 20, 2025 E815 I TEAS SECTION 8 & 15 RECEIVED Loading...
Sep 24, 2024 REM1 E COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED Loading...
Sep 6, 2024 TCCA I TEAS CHANGE OF CORRESPONDENCE RECEIVED Loading...
Sep 6, 2024 ARAA I ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED Loading...
Sep 6, 2024 REAP I TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED Loading...
Sep 6, 2024 CHAN I APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED Loading...
Sep 6, 2024 COAR I TEAS CHANGE OF OWNER ADDRESS RECEIVED Loading...
Jul 16, 2024 TCCA I TEAS CHANGE OF CORRESPONDENCE RECEIVED Loading...
Jul 15, 2024 TCCA I TEAS CHANGE OF CORRESPONDENCE RECEIVED Loading...
Jul 15, 2024 ARAA I ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED Loading...
Jul 15, 2024 REAP I TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED Loading...
Mar 8, 2023 ASGN I AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Loading...
Jan 27, 2021 ASCK I ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY Loading...
Sep 24, 2019 R.PR A REGISTERED-PRINCIPAL REGISTER Loading...
Jul 9, 2019 NPUB E OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED Loading...
Jul 9, 2019 PUBO A PUBLISHED FOR OPPOSITION Loading...
Jun 19, 2019 NONP E NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED Loading...
Jun 3, 2019 ALIE A ASSIGNED TO LIE Loading...
May 20, 2019 CNSA O APPROVED FOR PUB - PRINCIPAL REGISTER Loading...
May 18, 2019 TEME I TEAS/EMAIL CORRESPONDENCE ENTERED Loading...
May 17, 2019 CRFA I CORRESPONDENCE RECEIVED IN LAW OFFICE Loading...
May 17, 2019 TROA I TEAS RESPONSE TO OFFICE ACTION RECEIVED Loading...
Feb 13, 2019 GNRN O NOTIFICATION OF NON-FINAL ACTION E-MAILED Loading...
Feb 13, 2019 GNRT F NON-FINAL ACTION E-MAILED Loading...
Feb 13, 2019 CNRT R NON-FINAL ACTION WRITTEN Loading...
Feb 8, 2019 DOCK D ASSIGNED TO EXAMINER Loading...
Nov 18, 2018 NWOS I NEW APPLICATION OFFICE SUPPLIED DATA ENTERED Loading...
Nov 6, 2018 NWAP I NEW APPLICATION ENTERED Loading...

Detailed Classifications

Class 035
Retail store services featuring a wide variety of consumer products of others; Customer loyalty services, namely, administration of customer loyalty programs featuring loyalty coupons and loyalty points that provide discounts and complimentary awards on goods and services through membership
First Use Anywhere: 20010500
First Use in Commerce: 20010500

Additional Information

Other
PRIMM has become distinctive of the goods/services through the applicant's substantially exclusive and continuous use of the mark in commerce that the U.S. Congress may lawfully regulate for at least the five years immediately before the date of this statement.

Classification

International Classes
035