BACKS\ASH

Serial Number 87945117
Registration 5837454
702

Registration Progress

Application Filed
Jun 1, 2018
Under Examination
Approved for Publication
Jun 4, 2019
Published for Opposition
Jun 4, 2019
Registered
Aug 20, 2019

Attorney Assistance

Section 8 Declaration Due (Principal Register) (Based on registration date 20190820) (Grace Period Filing)
Due: Feb 20, 2026 Grace Period - 10 days
Original deadline was Aug 20, 2025 (overdue)

Trademark Image

BACKS\ASH

Basic Information

Serial Number
87945117
Registration Number
5837454
Filing Date
June 1, 2018
Registration Date
August 20, 2019
Published for Opposition
June 4, 2019
Drawing Code
3

Status Summary

Current Status
Active
Status Code
702
Status Date
Dec 2, 2025
Registration
Registered
Classes
035

Rights Holder

Omnicom International Holdings Inc.

03
Address
720 California Street
San Francisco, CA 94108

Ownership History

Omnicom International Holdings Inc.

Original Applicant
03
San Francisco, CA

Omnicom International Holdings Inc.

Owner at Publication
03
San Francisco, CA

Omnicom International Holdings Inc.

Original Registrant
03
San Francisco, CA

Legal Representation

Attorney
Susan A. Smith

USPTO Deadlines

Next Deadline
In Grace Period
Section 8 Declaration Due (Principal Register) (Based on registration date 20190820)
Due Date
August 20, 2025
Grace Period Ends
February 20, 2026
Additional deadlines exist. Contact your attorney for complete deadline information.

Application History

29 events
Date Code Type Description Documents
Dec 2, 2025 NA85 E NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED Loading...
Dec 2, 2025 C15A O REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. Loading...
Dec 2, 2025 APRE A CASE ASSIGNED TO POST REGISTRATION PARALEGAL Loading...
Aug 19, 2025 E815 I TEAS SECTION 8 & 15 RECEIVED Loading...
Aug 20, 2024 REM1 E COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED Loading...
Feb 8, 2021 CHAN I APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED Loading...
Feb 8, 2021 TCCA I TEAS CHANGE OF CORRESPONDENCE RECEIVED Loading...
Feb 8, 2021 ARAA I ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED Loading...
Feb 8, 2021 REAP I TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED Loading...
Feb 8, 2021 COAR I TEAS CHANGE OF OWNER ADDRESS RECEIVED Loading...
Aug 20, 2019 R.PR A REGISTERED-PRINCIPAL REGISTER Loading...
Jul 29, 2019 TCCA I TEAS CHANGE OF CORRESPONDENCE RECEIVED Loading...
Jun 4, 2019 NPUB E OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED Loading...
Jun 4, 2019 PUBO A PUBLISHED FOR OPPOSITION Loading...
May 15, 2019 NONP E NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED Loading...
Apr 30, 2019 PREV O LAW OFFICE PUBLICATION REVIEW COMPLETED Loading...
Apr 29, 2019 CNSA O APPROVED FOR PUB - PRINCIPAL REGISTER Loading...
Apr 8, 2019 TEME I TEAS/EMAIL CORRESPONDENCE ENTERED Loading...
Apr 8, 2019 CRFA I CORRESPONDENCE RECEIVED IN LAW OFFICE Loading...
Mar 28, 2019 ALIE A ASSIGNED TO LIE Loading...
Mar 20, 2019 TCCA I TEAS CHANGE OF CORRESPONDENCE RECEIVED Loading...
Mar 20, 2019 TROA I TEAS RESPONSE TO OFFICE ACTION RECEIVED Loading...
Sep 27, 2018 GNRN O NOTIFICATION OF NON-FINAL ACTION E-MAILED Loading...
Sep 27, 2018 GNRT F NON-FINAL ACTION E-MAILED Loading...
Sep 27, 2018 CNRT R NON-FINAL ACTION WRITTEN Loading...
Sep 20, 2018 DOCK D ASSIGNED TO EXAMINER Loading...
Jun 9, 2018 MDSM E NOTICE OF DESIGN SEARCH CODE E-MAILED Loading...
Jun 8, 2018 NWOS I NEW APPLICATION OFFICE SUPPLIED DATA ENTERED Loading...
Jun 5, 2018 NWAP I NEW APPLICATION ENTERED Loading...

Detailed Classifications

Class 035
Advertising services; marketing services; production and dissemination of advertising matter; business marketing and advertising management assistance for commercial and industrial companies; business consultancy services; business management and business organization, consultancy and assistance; business information; providing commercial information in the fields of marketing and advertising, technology, social media, search engine optimization and advertising placement, website user experience, and point of sale advertising; business research; providing statistical information and processing; data processing; sales promotion; procurement services, namely, purchasing advertising space for others; rental of advertising space; procurement services, namely, purchasing advertising and publicity materials for others; rental of publicity and advertising materials; direct mail advertising; market research; public opinion polling; organization of exhibitions for advertising and commercial purposes; radio, television, billboard and press advertising; publicity and promotional services; advertising agency services; marketing agency services; media buying advice, namely, advising the client how much media time, and at what times the client should be purchasing advertising; media planning, namely, advising the client on the correct times and stations to advertise based on media analysis of the market for that media; business services relating to the provision of sponsorship, namely, promoting the goods and services of others by arranging for businesses to affiliate their goods and services with the goods and services of third parties by means of sponsorship relationships; business services, namely, searching for sponsorship for television commercials and programs; sponsorship search; market analysis; provision of the aforesaid services on-line from a computer database or on the Internet; compilation of advertisements for use as web pages on the Internet; design services, namely, design of advertising and promotional materials and developing marketing strategies and tactics; information, consultancy and advisory services relating to the aforesaid services
First Use Anywhere: 20170600
First Use in Commerce: 20170600

Additional Information

Design Mark
The mark consists of "BACKS\ASH" with all letters in white except for a yellow "\" symbol replacing the letter "L". The color black is not being claimed as a feature of the mark, since the black rectangle represents background, outlining and/or transparent areas and is not part of the mark.
Color Claim
The colors white and yellow are claimed as a feature of the mark.
Pseudo Mark
BACKSLASH

Classification

International Classes
035