BROAD MILK CREAM TYPES (FAT %) PRIMARY CHARACTERISTICS SECONDARY IMPACT FUNCTION SKIM | 1% | 2% WHOLE (3%) HALF AND HALF LIGHT CREAM HEAVY CREAM CLOTTED CREAM SOUR | BUTTERY | CULTURED GRASS-FED STEAMED FERMENTED | FRESH | SWEET | COOKED SWEETENED CONDENSED SMOOTH | INDULGENT RICH MASKING BUILDER MOUTHFEEL REPLACER HEAT TOLERANT

The mark consists of a flavor wheel consisting of concentric circles separated into four triangular sections with the three smaller triangular sections each separated by a line, and all of which meet in the center of the innermost circle. The innermost circle contains the wording "MILK & CREAM". The space between the outermost two concentric circles at the top of the left triangular section is the wording "BROAD MILK /CREAM TYPES (FAT %)" above the wording "Skim", "1%" and "2%" with a line separating the terms, stacked above the wording "Whole" "(3%)", stacked above the wording "Half and Half", stacked above the wording "Light Cream", stacked above the wording "Heavy Cream", stacked above the wording "Clotted Cream". The space between the outermost two concentric circles at the top of the middle triangular section is the wording "PRIMARY CHARACTERISTICS" above the wording "Sour" "Buttery" "Cultured" with a line separating the terms, stacked above the wording "Grass-fed" "Steamed" with a line separating the terms, stacked above the wording "Fermented" "Fresh" with a line separating the terms, stacked above the wording "Sweet" "Cooked" with a line separating the terms, stacked above the wording "Sweetened" stacked above the wording "Condensed". The space between the outermost two concentric circles at the top of the right triangular section is the wording "SECONDARY IMPACT" above the wording "Smooth" "Indulgent" with a line separating the terms, stacked above the word "Rich". The fourth triangular section extends beyond the concentric circles and contains a pitcher of milk set upon a wooden table. Within the fourth triangular section are five small circles. The top left small circle is super-imposed over the pitcher and contains an outline of an eye mask with the wording "Masking" below it. The top right small circle contains outlines of three squares stacked above the wording "Builder". The bottom left small circle is super-imposed over the pitcher and contains an outline of a mouth with an outline of fork tines directly underneath and to the right with the wording "Mouthfeel" to the left. The bottom middle small circle is partially super-imposed over the pitcher and contains an outline of a triangle and to the left of the triangle an outline of an arrow pointing downward above an outline of a circle next to an outline of an arrow pointing upward, all above the wording "Replacer". The bottom right small circle contains an outline of a flame above the wording "Heat Tolerant". The space between the outermost two concentric circles at the bottom of the fourth triangular section is the wording "FUNCTION". The shaded areas are intended to show contrast only.

Color is not claimed as a feature of the mark.