SUMESA CHINITO RENDIDOR SUMESA

The mark consists of the stylized wording "SUMESA CHINITO RENDIDOR" and design. "SUMESA" is in white stylized lowercase letters with a stylized white line around it, all inside a red rounded first rectangular shape. The mark further includes a beige Asian man with black hair with a white chef hat, red pants, and a red shirt with "SUMESA" in white thereon, white socks, all outlined in black and black shoes. He is superimposed over a red circle around a yellow-filled circle. Black outlines surround the red circle and separate the red from the yellow. The circles appear on top of a second rectangular shape having a red and blue fill and outlined in black. A stylized yellow line runs through the red fill of the second rectangular shape. Inside the blue fill is the word "CHINITO" in stylized white letters outlined in dark blue. Below is a yellow third rectangular shape with red fill, which forms the bottom part of the second rectangular shape. The word "RENDIDOR" appears in the third rectangular shape in stylized white capital letters. The color white appearing in the background is transparent and is not claimed as a feature of the mark.

The color(s) beige, red, dark blue, blue, yellow, black and white is/are claimed as a feature of the mark.

The English translation of the words "CHINITO" and "RENDIDOR" in the mark is "little Chinese man", "kid" or "child" and "high yielding" or "productive", or "long lasting".

The mark was first used anywhere in a different form other than that sought to be registered at least as early as 02/26/1985

The mark was first used in commerce in a different form other than that sought to be registered at least as early as 09/30/2010