THE BRAND

Serial Number 87011784
Registration 5638359
702

Registration Progress

Application Filed
Apr 23, 2016
Under Examination
Aug 8, 2017
Approved for Publication
Jun 13, 2017
Published for Opposition
Jun 13, 2017
Registered
Dec 25, 2018

Trademark Image

THE BRAND

Basic Information

Serial Number
87011784
Registration Number
5638359
Filing Date
April 23, 2016
Registration Date
December 25, 2018
Published for Opposition
June 13, 2017
Drawing Code
3

Status Summary

Current Status
Active
Status Code
702
Status Date
Oct 23, 2025
Registration
Registered
Classes
025

Rights Holder

THE LOCAL BRAND, INC.

03
Address
1550 Latham Road, Suite 10
WEST PALM BEACH, FL 33409

Ownership History

THE FLORIDA BRAND INC.

Original Applicant
03
West Palm Beach, FL

THE LOCAL BRAND, INC.

New Owner Before Publication #1
03
WEST PALM BEACH, FL

THE LOCAL BRAND, INC.

Owner at Publication
03
WEST PALM BEACH, FL

THE LOCAL BRAND, INC.

Original Registrant
03
WEST PALM BEACH, FL

Legal Representation

Attorney
Clay McGurk

USPTO Deadlines

Next Deadline
1101 days remaining
Section 8 & 9 Renewal Due (Principal Register) (Based on registration date 20181225)
Due Date
December 25, 2028
Grace Period Ends
June 25, 2029

Application History

50 events
Date Code Type Description Documents
Oct 23, 2025 NA85 E NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED Loading...
Oct 23, 2025 C15A O REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. Loading...
Oct 20, 2025 APRE A CASE ASSIGNED TO POST REGISTRATION PARALEGAL Loading...
Oct 20, 2025 APRE A CASE ASSIGNED TO POST REGISTRATION PARALEGAL Loading...
Jun 20, 2025 E815 I TEAS SECTION 8 & 15 RECEIVED Loading...
Dec 25, 2023 REM1 E COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED Loading...
Dec 25, 2018 R.PR A REGISTERED-PRINCIPAL REGISTER Loading...
Nov 17, 2018 SUNA E NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED Loading...
Nov 16, 2018 CNPR P ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED Loading...
Nov 13, 2018 TEME I TEAS/EMAIL CORRESPONDENCE ENTERED Loading...
Nov 13, 2018 CRFA I CORRESPONDENCE RECEIVED IN LAW OFFICE Loading...
Nov 8, 2018 TROA I TEAS RESPONSE TO OFFICE ACTION RECEIVED Loading...
Aug 27, 2018 GNRN O NOTIFICATION OF NON-FINAL ACTION E-MAILED Loading...
Aug 27, 2018 GNRT O NON-FINAL ACTION E-MAILED Loading...
Aug 27, 2018 CNRT W SU - NON-FINAL ACTION - WRITTEN Loading...
Aug 9, 2018 SUPC I STATEMENT OF USE PROCESSING COMPLETE Loading...
Aug 7, 2018 IUAF S USE AMENDMENT FILED Loading...
Aug 7, 2018 EISU I TEAS STATEMENT OF USE RECEIVED Loading...
Mar 21, 2018 EXRA E NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED Loading...
Mar 20, 2018 EX1G S SOU EXTENSION 1 GRANTED Loading...
Feb 8, 2018 EXT1 S SOU EXTENSION 1 FILED Loading...
Mar 19, 2018 AITU A CASE ASSIGNED TO INTENT TO USE PARALEGAL Loading...
Mar 13, 2018 NREV E NOTICE OF REVIVAL - E-MAILED Loading...
Mar 12, 2018 TPEX I SOU EXTENSION RECEIVED WITH TEAS PETITION Loading...
Mar 12, 2018 PETG O PETITION TO REVIVE-GRANTED Loading...
Mar 12, 2018 PROA I TEAS PETITION TO REVIVE RECEIVED Loading...
Mar 12, 2018 MAB6 O ABANDONMENT NOTICE MAILED - NO USE STATEMENT FILED Loading...
Mar 12, 2018 ABN6 S ABANDONMENT - NO USE STATEMENT FILED Loading...
Aug 8, 2017 NOAM E NOA E-MAILED - SOU REQUIRED FROM APPLICANT Loading...
Jun 13, 2017 NPUB E OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED Loading...
Jun 13, 2017 PUBO A PUBLISHED FOR OPPOSITION Loading...
May 24, 2017 NONP E NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED Loading...
May 8, 2017 PREV O LAW OFFICE PUBLICATION REVIEW COMPLETED Loading...
Apr 21, 2017 CNSA P APPROVED FOR PUB - PRINCIPAL REGISTER Loading...
Apr 13, 2017 TEME I TEAS/EMAIL CORRESPONDENCE ENTERED Loading...
Apr 13, 2017 CRFA I CORRESPONDENCE RECEIVED IN LAW OFFICE Loading...
Apr 10, 2017 ALIE A ASSIGNED TO LIE Loading...
Mar 29, 2017 ASGN I AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Loading...
Mar 27, 2017 ERSI I TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED Loading...
Mar 22, 2017 ARAA I ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED Loading...
Mar 22, 2017 REAP I TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED Loading...
Mar 2, 2017 GNS3 O NOTIFICATION OF LETTER OF SUSPENSION E-MAILED Loading...
Mar 2, 2017 GNSL S LETTER OF SUSPENSION E-MAILED Loading...
Mar 2, 2017 CNSL R SUSPENSION LETTER WRITTEN Loading...
Feb 14, 2017 TEME I TEAS/EMAIL CORRESPONDENCE ENTERED Loading...
Feb 13, 2017 CRFA I CORRESPONDENCE RECEIVED IN LAW OFFICE Loading...
Feb 13, 2017 TROA I TEAS RESPONSE TO OFFICE ACTION RECEIVED Loading...
Aug 12, 2016 GNRN O NOTIFICATION OF NON-FINAL ACTION E-MAILED Loading...
Aug 12, 2016 GNRT F NON-FINAL ACTION E-MAILED Loading...
Aug 12, 2016 CNRT R NON-FINAL ACTION WRITTEN Loading...

Detailed Classifications

Class 025
Clothing, namely, shirts, namely, T-shirts
First Use Anywhere: Jul 23, 2018
First Use in Commerce: Jul 23, 2018

Additional Information

Design Mark
The mark consists of the words "THE" and "BRAND" with an image of the state of Florida upside down between the words.
Color Claim
Color is not claimed as a feature of the mark.

Classification

International Classes
025

Disclaimers

The following terms have been disclaimed and are not claimed as part of the trademark:
Specific Disclaimer
"BRAND"