HOUSEHOLDING

Serial Number 86006555
Registration 4509783
800

Registration Progress

Application Filed
Jul 10, 2013
Under Examination
Approved for Publication
Jan 21, 2014
Published for Opposition
Jan 21, 2014
Registered
Apr 8, 2014

Trademark Image

HOUSEHOLDING

Basic Information

Serial Number
86006555
Registration Number
4509783
Filing Date
July 10, 2013
Registration Date
April 8, 2014
Published for Opposition
January 21, 2014
Renewal Date
April 8, 2024
Drawing Code
4

Status Summary

Current Status
Active
Status Code
800
Status Date
Jul 3, 2024
Registration
Registered
Classes
035

Rights Holder

VIANT TECHNOLOGY LLC

16
Address
2722 Michelson Drive, Suite 100
IRVINE, CA 92612

Ownership History

Specific Media LLC

Original Applicant
16
IRVINE, CA

Specific Media LLC

Owner at Publication
16
IRVINE, CA

Specific Media LLC

Original Registrant
16
IRVINE, CA

VIANT TECHNOLOGY LLC

New Owner After Registration #1
16
IRVINE, CA

Legal Representation

Attorney
Susan M. Natland

USPTO Deadlines

Next Deadline
3181 days remaining
Section 8 & 9 (20-Year) Renewal Due (Based on registration date 2014-04-08)
Due Date
April 08, 2034
Grace Period Ends
October 08, 2034

Application History

40 events
Date Code Type Description Documents
Jul 3, 2024 NA89 E NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED Loading...
Jul 3, 2024 RNL1 Q REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) Loading...
Jul 3, 2024 APRE A CASE ASSIGNED TO POST REGISTRATION PARALEGAL Loading...
Jul 3, 2024 89AG O REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED Loading...
Apr 5, 2024 E89R I TEAS SECTION 8 & 9 RECEIVED Loading...
Apr 8, 2023 REM2 E COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED Loading...
Oct 26, 2021 CHAN I APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED Loading...
Oct 26, 2021 TCCA I TEAS CHANGE OF CORRESPONDENCE RECEIVED Loading...
Oct 26, 2021 ARAA I ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED Loading...
Oct 26, 2021 COAR I TEAS CHANGE OF OWNER ADDRESS RECEIVED Loading...
Oct 26, 2021 REAP I TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED Loading...
Dec 3, 2020 8.OK O REGISTERED - SEC. 8 (6-YR) ACCEPTED Loading...
Dec 3, 2020 APRE A CASE ASSIGNED TO POST REGISTRATION PARALEGAL Loading...
Dec 3, 2020 NAS8 E NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED Loading...
Oct 2, 2020 ES8R I TEAS SECTION 8 RECEIVED Loading...
Nov 6, 2019 ASCK I ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY Loading...
Apr 8, 2019 REM1 E COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED Loading...
Mar 15, 2017 ASCK I ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY Loading...
Mar 1, 2017 ASGN I AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Loading...
Apr 8, 2014 R.PR A REGISTERED-PRINCIPAL REGISTER Loading...
Jan 24, 2014 ARAA I ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED Loading...
Jan 24, 2014 REAP I TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED Loading...
Jan 21, 2014 NPUB E OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED Loading...
Jan 21, 2014 PUBO A PUBLISHED FOR OPPOSITION Loading...
Jan 1, 2014 NONP E NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED Loading...
Dec 19, 2013 PREV O LAW OFFICE PUBLICATION REVIEW COMPLETED Loading...
Dec 18, 2013 ALIE A ASSIGNED TO LIE Loading...
Nov 22, 2013 CNSA O APPROVED FOR PUB - PRINCIPAL REGISTER Loading...
Nov 22, 2013 XAEC I EXAMINER'S AMENDMENT ENTERED Loading...
Nov 22, 2013 GNEA O EXAMINERS AMENDMENT E-MAILED Loading...
Nov 22, 2013 CNEA R EXAMINERS AMENDMENT -WRITTEN Loading...
Nov 22, 2013 GNEN O NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED Loading...
Oct 28, 2013 GNRN O NOTIFICATION OF NON-FINAL ACTION E-MAILED Loading...
Oct 28, 2013 GNRT F NON-FINAL ACTION E-MAILED Loading...
Oct 28, 2013 CNRT R NON-FINAL ACTION WRITTEN Loading...
Oct 22, 2013 DOCK D ASSIGNED TO EXAMINER Loading...
Sep 11, 2013 ASCK I ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY Loading...
Jul 19, 2013 MPMK E NOTICE OF PSEUDO MARK E-MAILED Loading...
Jul 18, 2013 NWOS I NEW APPLICATION OFFICE SUPPLIED DATA ENTERED Loading...
Jul 13, 2013 NWAP I NEW APPLICATION ENTERED Loading...

Detailed Classifications

Class 035
Advertising, marketing and direct marketing services that target multiple devices within the same residence that are connected to the Internet, telecommunications networks, wireless communication networks, information services networks and data networks, including televisions, mobile phones, smartphones, computing devices, personal computers, laptop computers, mobile electronic devices, tablet computers, electronic devices and personal digital assistants (PDAs); advertising and marketing services that target multiple consumers in the same residence by using information available over the Internet, telecommunications networks, wireless communication networks, information services networks, data networks and social networks; advertising and marketing services that target multiple consumers in the same residence by using Internet Protocol (IP) address information, geolocation information, Internet service provider (ISP) information, demographic information, frequency capping and consumer behavior information; collection, analysis and reporting of metric and analytic data for others with respect to advertisements targeted to devices which are connected to the Internet, telecommunications networks, wireless communication networks, information services networks and data networks, including televisions, mobile phones, smartphones, computing devices, personal computers, laptop computers, mobile electronic devices, tablet computers, electronic devices and personal digital assistants (PDAs); track and report on advertisements and marketing efforts of others; advertising and marketing consultancy, namely, analysis of the effectiveness of advertising on Internet-connected televisions, mobile phones, smartphones, computing devices, personal computers, laptop computers, mobile electronic devices, tablet computers, electronic devices and personal digital assistants (PDAs)
First Use Anywhere: Sep 24, 2012
First Use in Commerce: Sep 24, 2012

Additional Information

Pseudo Mark
HOUSE HOLDING

Classification

International Classes
035