HYDRATION THAT WORKS

Serial Number 85953894
Registration 4569643
800

Registration Progress

Application Filed
Jun 7, 2013
Under Examination
Oct 22, 2013
Approved for Publication
Aug 27, 2013
Published for Opposition
Aug 27, 2013
Registered
Jul 15, 2014

Trademark Image

HYDRATION THAT WORKS

Basic Information

Serial Number
85953894
Registration Number
4569643
Filing Date
June 7, 2013
Registration Date
July 15, 2014
Published for Opposition
August 27, 2013
Renewal Date
July 15, 2024
Drawing Code
5

Status Summary

Current Status
Active
Status Code
800
Status Date
Mar 7, 2024
Registration
Registered
Classes
032

Rights Holder

KENT CONSUMER BRANDS AMERICAS, LLC

16
Address
2905 US HIGHWAY 61 N
MUSCATINE, IA 52761

Ownership History

The Sqwincher Corporation

Original Applicant
03
Columbus, MS

The Sqwincher Corporation

Owner at Publication
03
Columbus, MS

The Sqwincher Corporation

Original Registrant
03
Columbus, MS

SQWINCHER HOLDINGS, LLC

New Owner After Registration #1
16
MUSCATINE, IA

KENT PRECISION FOODS GROUP, INC.

New Owner After Registration #2
03
MUSCATINE, IA

KENT CONSUMER BRANDS AMERICAS, LLC

New Owner After Registration #3
16
MUSCATINE, IA

Legal Representation

Attorney
Glenn S. Bacal

USPTO Deadlines

Next Deadline
3125 days remaining
Section 8 & 9 Renewal Due (Principal Register) (Based on registration date 20140715)
Due Date
July 15, 2034
Grace Period Ends
January 15, 2035

Application History

35 events
Date Code Type Description Documents
Aug 14, 2025 ASCK I ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY Loading...
Aug 6, 2025 ASGN I AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Loading...
Mar 7, 2024 NA89 E NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED Loading...
Mar 7, 2024 RNL1 Q REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) Loading...
Mar 7, 2024 89AG O REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED Loading...
Mar 7, 2024 APRE A CASE ASSIGNED TO POST REGISTRATION PARALEGAL Loading...
Sep 22, 2023 E89R I TEAS SECTION 8 & 9 RECEIVED Loading...
Jul 15, 2023 REM2 E COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED Loading...
Oct 23, 2019 ASGN I AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Loading...
Oct 16, 2019 ASGN I AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Loading...
Aug 27, 2019 NA15 E SEC. 15 ACKNOWLEDGEMENT - E-MAILED Loading...
Aug 27, 2019 NAS8 E NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED Loading...
Aug 27, 2019 15AK O REGISTERED - SEC. 15 ACKNOWLEDGED Loading...
Aug 27, 2019 8.OK O REGISTERED - SEC. 8 (6-YR) ACCEPTED Loading...
Aug 5, 2019 APRE A CASE ASSIGNED TO POST REGISTRATION PARALEGAL Loading...
Jul 26, 2019 TCCA I TEAS CHANGE OF CORRESPONDENCE RECEIVED Loading...
Jul 26, 2019 TCCA I TEAS CHANGE OF CORRESPONDENCE RECEIVED Loading...
Jul 26, 2019 E15R I TEAS SECTION 15 RECEIVED Loading...
Jul 26, 2019 ES8R I TEAS SECTION 8 RECEIVED Loading...
Jul 15, 2019 REM1 E COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED Loading...
Jul 15, 2014 R.PR A REGISTERED-PRINCIPAL REGISTER Loading...
Jun 10, 2014 SUNA E NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED Loading...
Jun 6, 2014 CNPR P ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED Loading...
May 15, 2014 SUPC I STATEMENT OF USE PROCESSING COMPLETE Loading...
Apr 22, 2014 IUAF S USE AMENDMENT FILED Loading...
May 13, 2014 AITU A CASE ASSIGNED TO INTENT TO USE PARALEGAL Loading...
Apr 22, 2014 EISU I TEAS STATEMENT OF USE RECEIVED Loading...
Oct 22, 2013 NOAM E NOA E-MAILED - SOU REQUIRED FROM APPLICANT Loading...
Aug 27, 2013 NPUB E OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED Loading...
Aug 27, 2013 PUBO A PUBLISHED FOR OPPOSITION Loading...
Aug 7, 2013 NONP E NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED Loading...
Jul 15, 2013 CNSA P APPROVED FOR PUB - PRINCIPAL REGISTER Loading...
Jul 14, 2013 DOCK D ASSIGNED TO EXAMINER Loading...
Jun 18, 2013 NWOS I NEW APPLICATION OFFICE SUPPLIED DATA ENTERED Loading...
Jun 11, 2013 NWAP I NEW APPLICATION ENTERED Loading...

Detailed Classifications

Class 032
Bottled drinking water with electrolytes; Drinking water fortified with electrolytes; Electrolyte drinks in the nature of isotonic beverages; Concentrates in powdered form for making energy drinks by adding water; Nonalcoholic beverages, namely, fruit flavored drinks; Non-carbonated isotonic electrolytic beverages; Fruit flavored drinks containing water; Concentrates for making fruit flavored drinks with water; Concentrates for making non-carbonated isotonic electrolytic beverages and fruit flavored drinks with water; and Thirst quenching non-carbonated isotonic electrolytic beverages
First Use Anywhere: Sep 4, 2013
First Use in Commerce: Sep 4, 2013

Additional Information

Design Mark
The mark consists of the words "hydration that works" and the embedded phrase "at work", with the "at work" portion of the mark in red lettering and the rest of the mark in black lettering.
Color Claim
The color(s) black and red is/are claimed as a feature of the mark.

Classification

International Classes
032