HYDRATION THAT WORKS

Serial Number 85953829
Registration 4664442
800

Registration Progress

Application Filed
Jun 7, 2013
Under Examination
Oct 29, 2013
Approved for Publication
Sep 3, 2013
Published for Opposition
Sep 3, 2013
Registered
Dec 30, 2014

Trademark Image

HYDRATION THAT WORKS

Basic Information

Serial Number
85953829
Registration Number
4664442
Filing Date
June 7, 2013
Registration Date
December 30, 2014
Published for Opposition
September 3, 2013
Renewal Date
December 30, 2024
Drawing Code
5

Status Summary

Current Status
Active
Status Code
800
Status Date
May 2, 2024
Registration
Registered
Classes
025

Rights Holder

KENT CONSUMER BRANDS AMERICAS, LLC

16
Address
2905 US HIGHWAY 61 N
MUSCATINE, IA 52761

Ownership History

The Sqwincher Corporation

Original Applicant
03
Columbus, MS

The Sqwincher Corporation

Owner at Publication
03
Columbus, MS

The Sqwincher Corporation

Original Registrant
03
Columbus, MS

SQWINCHER HOLDINGS, LLC

New Owner After Registration #1
16
MUSCATINE, IA

KENT PRECISION FOODS GROUP, INC.

New Owner After Registration #2
03
MUSCATINE, IA

KENT CONSUMER BRANDS AMERICAS, LLC

New Owner After Registration #3
16
MUSCATINE, IA

Legal Representation

Attorney
Glenn S. Bacal

USPTO Deadlines

No Upcoming Deadlines

No upcoming deadlines found for this trademark.

Application History

43 events
Date Code Type Description Documents
Aug 14, 2025 ASCK I ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY Loading...
Aug 6, 2025 ASGN I AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Loading...
May 2, 2024 NA89 E NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED Loading...
May 2, 2024 RNL1 Q REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) Loading...
May 2, 2024 89AG O REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED Loading...
May 2, 2024 APRE A CASE ASSIGNED TO POST REGISTRATION PARALEGAL Loading...
Jan 9, 2024 E89R I TEAS SECTION 8 & 9 RECEIVED Loading...
Dec 30, 2023 REM2 E COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED Loading...
Feb 2, 2021 NA15 E SEC. 15 ACKNOWLEDGEMENT - E-MAILED Loading...
Feb 2, 2021 NAS8 E NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED Loading...
Feb 2, 2021 15AK O REGISTERED - SEC. 15 ACKNOWLEDGED Loading...
Feb 2, 2021 8.OK O REGISTERED - SEC. 8 (6-YR) ACCEPTED Loading...
Jan 28, 2021 APRE A CASE ASSIGNED TO POST REGISTRATION PARALEGAL Loading...
Jul 9, 2020 E15R I TEAS SECTION 15 RECEIVED Loading...
Jul 9, 2020 ES8R I TEAS SECTION 8 RECEIVED Loading...
Dec 30, 2019 REM1 E COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED Loading...
Oct 23, 2019 ASGN I AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Loading...
Oct 16, 2019 ASGN I AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Loading...
Dec 30, 2014 R.PR A REGISTERED-PRINCIPAL REGISTER Loading...
Nov 25, 2014 SUNA E NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED Loading...
Nov 22, 2014 CNPR P ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED Loading...
Nov 21, 2014 SUPC I STATEMENT OF USE PROCESSING COMPLETE Loading...
Oct 23, 2014 IUAF S USE AMENDMENT FILED Loading...
Nov 17, 2014 AITU A CASE ASSIGNED TO INTENT TO USE PARALEGAL Loading...
Oct 23, 2014 EISU I TEAS STATEMENT OF USE RECEIVED Loading...
Apr 23, 2014 EXRA E NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED Loading...
Apr 21, 2014 EX1G S SOU EXTENSION 1 GRANTED Loading...
Apr 21, 2014 EXT1 S SOU EXTENSION 1 FILED Loading...
Apr 21, 2014 EEXT I SOU TEAS EXTENSION RECEIVED Loading...
Oct 29, 2013 NOAM E NOA E-MAILED - SOU REQUIRED FROM APPLICANT Loading...
Sep 3, 2013 NPUB E OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED Loading...
Sep 3, 2013 PUBO A PUBLISHED FOR OPPOSITION Loading...
Aug 14, 2013 NONP E NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED Loading...
Jul 31, 2013 PREV O LAW OFFICE PUBLICATION REVIEW COMPLETED Loading...
Jul 31, 2013 ALIE A ASSIGNED TO LIE Loading...
Jul 15, 2013 CNSA P APPROVED FOR PUB - PRINCIPAL REGISTER Loading...
Jul 15, 2013 XAEC I EXAMINER'S AMENDMENT ENTERED Loading...
Jul 15, 2013 GNEN O NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED Loading...
Jul 15, 2013 GNEA F EXAMINERS AMENDMENT E-MAILED Loading...
Jul 15, 2013 CNEA R EXAMINERS AMENDMENT -WRITTEN Loading...
Jul 14, 2013 DOCK D ASSIGNED TO EXAMINER Loading...
Jun 18, 2013 NWOS I NEW APPLICATION OFFICE SUPPLIED DATA ENTERED Loading...
Jun 11, 2013 NWAP I NEW APPLICATION ENTERED Loading...

Detailed Classifications

Class 025
Hats; Jackets; Shirts
First Use Anywhere: May 16, 2013
First Use in Commerce: May 16, 2013

Additional Information

Design Mark
The mark consists of the wording "HYDRATION THAT WORKS" in a stylized font.
Color Claim
Color is not claimed as a feature of the mark.

Classification

International Classes
025