FIG. 1 RETAIL VALUE 22,737.00 FIG. 2 DISCOUNT 1,771.64 FIG. 3 ADDITIONAL INCENTIVE (IF APPLICABLE) 1,000.00 FIG. 4 INCENTIVE 1,000.00 FIG. 5 CURRENT SALE PRICE 19,965.36 FIG. 6 "BUY IT NOW" PRICE 19,736.24

The mark consists of The following schematics show the arrangement of values as applicable to auto retail sales, as an example. In other instances of items for sale at an automatically scheduled rate, there may be other applicable categories of discount or incentives that the retailer may wish to exhibit for the promotion of the sale. Figures 2 and 3 illustrate the screen lay out in these instances. (Figure 1) is the suggested retail value of the item as dictated by the manufacturer of the item. This numerical amount will remain constant as a reference value on the page. The amount (figure 2) immediately below the suggested retail value in the current discount offered on the item. The amount of incentive offered by the manufacturer in addition to the base incentive is the number in (Figure 3). This is followed by the base incentive number in (Figure 4). The suggested retail value, less the amounts in the discount and the incentive entries is represented in (Figure 5). (Figure 6) is the "buy it now" price which a client may wish to take advantage of if they do not wish to wait for the car to drop chronologically.

Color is not claimed as a feature of the mark.

FIGURE ONE RETAIL VALUE 22,737.00 FIGURE TWO DISCOUNT 1,771.64 FIGURE THREE ADDITIONAL INCENTIVE (IF APPLICABLE) 1,000.00 FIGURE FOUR INCENTIVE 1,000.00 FIGURE FIVE CURRENT SALE PRICE 19,965.36 FIGURE SIX "BUY IT NOW" PRICE 19,736.24