DIAGEO

Downloadable digital image files of art authenticated by non-fungible tokens (NFTs) using with blockchain technology; digital collectibles in the nature of downloadable videos or audio recordings in the field of marketing of alcoholic and non-alcoholic beverage products authenticated by non-fungible tokens (NFTs); Downloadable photographs authenticated by non-fungible tokens (NFTs); digital tokens in the nature of downloadable software used with blockchain technology to represent virtual or physical goods, for data storage, and for limiting access to content; downloadable computer game software featuring virtual goods, namely non-alcoholic and alcoholic beverages, clothing, footwear, headwear, fashion accessories, eyewear, jewellery and handbags for use in online virtual worlds; downloadable interactive game programs; downloadable software for engaging in social networking and interacting with online communities, accessing and streaming multimedia entertainment content, and for providing access to an online virtual environment, and downloadable software in the nature of a mobile application for users to browse and perform electronic transactions of retail consumer goods; downloadable computer software for the creation, production and modification of digital animated and non-animated designs and characters, avatars, digital overlays and skins for access and use in online environments, virtual online environments, and extended reality virtual environments; downloadable computer software and downloadable mobile application software for providing access to digital electronic content and experiences in a virtual environment including a metaverse, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof via an internet portal or other communication network; downloadable virtual and augmented reality software for providing access to digital electronic content and experiences pertaining to non-alcoholic and alcoholic beverages in a virtual environment; downloadable software, downloadable mobile application software and downloadable software which provides cloud based solutions for virtual reality games and virtual worlds; virtual reality headsets and glasses; downloadable computer game software for mobile electronic devices for virtual worlds; downloadable virtual and augmented reality software for education, learning, entertainment purpose; downloadable software and mobile application software for providing a virtual marketplace; downloadable software and mobile application software for generating cryptographic keys for receiving and spending crypto assets; downloadable computer software for managing cryptocurrency transactions using blockchain technology; downloadable computer programs for the creation and trade of digital assets using blockchain-based software technology; downloadable computer software and mobile application software enabling the authentication, ownership, availability, sale and trading of digital assets; downloadable software and mobile application software for processing transactions related to crypto-assets, non-fungible tokens and other application tokens; downloadable software and mobile application software for use in electronically trading, storing, sending, receiving, accepting and transmitting crypto-assets, non-fungible tokens and other digital tokens; downloadable computer software and mobile application software for viewing images, videos and content relating to beverages, gaming, music, clothing, footwear, headwear, fashion accessories, eyewear, jewellery and handbags; magnetically encoded plastic transaction cards for use as loyalty cards, incentive cards and reward cards; downloadable e-payment software; downloadable 3D animation software for the marketing of alcoholic and non-alcoholic beverage products; downloadable chatbot software for replying to questions from online retail store customers related to alcoholic and non-alcoholic beverages; downloadable computer software featuring intelligent assistants to create enhanced user experiences in response to user inquiries, instructions, and commands.

Retail store services featuring alcoholic and non-alcoholic beverages, clothing, footwear, headwear, fashion accessories, eyewear, jewelry and handbags authenticated by non-fungible tokens; providing incentive reward programs for customers through issuance and processing of loyalty points authenticated by non-fungible tokens (nfts) for on-line purchase of goods and services; retail store services and online store services featuring virtual goods, namely, beverages, food, and clothing for use in online virtual worlds; provision of an online marketplace for buyers and sellers of downloadable digital files of non-alcoholic and alcoholic beverages, clothing, footwear, headwear, fashion accessories, eyewear, jewellery and handbags authenticated by non-fungible tokens (NFTs); customer relationship management via chatbot.

Entertainment services, namely, providing on-line, non-downloadable virtual goods, namely, non-alcoholic and alcoholic beverages and clothing, footwear, headwear, fashion accessories, eye wear, jewellery and handbags for use in virtual environments created for entertainment purposes; entertainment and educational services in the nature of organizing, arranging, and hosting virtual performances, art exhibition services and social entertainment events on-line; virtual reality and interactive game services provided on-line from a global computer network and through wireless networks and electronic devices; planning and hosting of virtual events, namely, organizing, arranging, and conducting virtual social, cultural, experiential, and educational events in the metaverse and virtual worlds; entertainment services, namely, providing on-line non-downloadable virtual goods, namely, digital art, photographs, videos, or audio recordings for use in the virtual world created for entertainment purposes; entertainment services, namely providing virtual environments in which users can interact, for recreational purposes, for entertainment purposes; educational services, namely, providing on-line training courses in the field of operating a virtual bar or restaurant offering virtual food and beverages; entertainment services, namely, conducting actual and virtual workshops, educational demonstrations and courses of instruction in the field of mixology and alcoholic beverages; entertainment services, namely, providing non-downloadable image files of digital overlays of digital art, photographs, and videos and audio recordings featuring digital animated and non-animated designs, characters, avatars, and digital overlays, for use in virtual environments created for entertainment purposes; entertainment services provided via on-line virtual environment, namely, providing ongoing webisodes featuring alcoholic and non-alcoholic beverage products via a global computer network; production of educational and entertainment content for use in the metaverse, virtual reality, augmented reality, mixed reality, extended reality environments, or a combination thereof; organizing and conducting events, exhibitions, expositions and conferences for entertainment purposes via interactive entertainment, virtual reality, augmented reality, mixed reality, extended reality environments, or a combination thereof.

Providing temporary use of online non-downloadable software for creating, modifying, and sharing image files of virtual goods, namely, photos, videos, files containing text, spreadsheets, or slide decks, relating to contents stored digitally/virtually; providing temporary use of online non-downloadable software featuring blockchain-based software technology and smart contracts, for creating, modifying, and sharing image files of virtual goods, namely, non-alcoholic and alcoholic beverages, clothing, footwear, headwear, fashion accessories, eye-wear, jewellery and handbags for use online; providing temporary use of online non-downloadable software for creating, modifying, and sharing image files of virtual goods, namely, art work, digital images, non-alcoholic and alcoholic beverages and branded clothing, footwear, headwear, fashion accessories, eye-wear, jewellery and handbags for use online; providing temporary use of on-line non-downloadable computer software for creating, managing, storing, accessing, sending, receiving, exchanging, validating and selling digital assets, digital collectibles, digital tokens and non-fungible tokens (NFTs); authentication, issuance, validation and computer security services in the nature of administering digital certificates; industrial research in the field of and development of new virtual goods for others; authentication of intangible assets using blockchain technology; hosting of an interactive website and computer application software for virtual reality game services; computer system analysis; software as a service [SaaS] featuring software for the marketing of alcoholic and non-alcoholic beverage products; software creation, development, programming and maintenance; electronic data storage via blockchain; data authentication in the field of alcoholic and non-alcoholic beverage products via blockchain; certification of data via blockchain, namely, authentication, issuance and validation of digital certificates; blockchain as a Service [BaaS] featuring software platforms for providing access to crypto-collectibles, non-fungible tokens and other application tokens; creation of online retail stores and brand experiential environments for others in the nature of web-based service that allows users to create hosted crypto collectible and blockchain-based NFT stores; hosting a website featuring technology that enables internet users to create, bookmark, annotate, and publicly share data; software development, programming and maintenance; website creation and maintenance and computer system analysis; hosting computer websites for others; providing temporary use of on-line non-downloadable software for creating technology that enables internet users to create, bookmark, annotate, and publicly share data; providing an online non-downloadable Internet-based system application featuring technology enabling internet users to utilize AI technology to create recommendations; computer services, namely, creating an online virtual environment for exchanging virtual collectibles, virtual goods, digital files, 3D resources and tokens; providing temporary use of online non-downloadable cognitive computing software, namely, software that provides multi-modal natural language processing, generation, reasoning and machine learning for contextual analysis and natural interaction; design and development of computer software for chatbots; providing temporary use of online non-downloadable computer software for simulating conversations; platform as a service [PaaS] featuring software for operating AI customer service centers via chatbot; providing online non-downloadable software for providing access to virtual collectibles, non-fungible tokens and other application tokens.