LIVEWIRE

Downloadable computer software in particular downloadable computer software for the administration of advertising and analysing and processing market information; Electronic databases in the field of advertising and marketing recorded on computer media; Downloadable or recorded computer application software for mobile phones, portable media players, handheld computers and desktop computers, namely, software for use in electronic storage of data, media buying and data management; Network applications being downloadable or recorded computer programs for use in media buying and data management in the field of advertising and marketing; Downloadable or recorded computer software development tools; Data sets in the field of advertising and marketing recorded on computer media; Downloadable or recorded computer software programs for data synchronisation in the field of advertising and marketing; Downloadable or recorded computer software programs for use with personal and handheld devices for application development; all of the aforementioned goods used in relation to the provision, planning and executing of marketing and promotional strategies targeting gaming audiences

Software as a service (SaaS) services featuring software for use in media buying and data management in the field of advertising and marketing; Platform as a service (PAAS) featuring computer software platforms for use in media buying and data management in the field of advertising and marketing; Providing on-line non-downloadable software for use in media buying and data management in the field of advertising and marketing; Software design and development; Technical software support services, namely, troubleshooting of computer software problems; Software engineering services; Design of communication systems for transmission and reception of voice, data and video; Provision of information relating to computer programming and software; Application service provider (ASP) featuring software for use in media buying and data management in the field of advertising and marketing; Infrastructure as a service (IaaS) services, namely, hosting software for use in media buying and data management for use by others; Data security services, namely, data encryption services for providing security and anonymity for electronically transmitted credit card transactions; Providing on-line non-downloadable software applications for use in media buying and data management in the field of advertising and marketing via the internet and other electronic networks; Providing search engines for the Internet; Creating and designing web pages for others relating to creating virtual communities for registered users to participate in discussions and engage in social, business, educational and community networking; Hosting customisable web pages containing user-generated content and user-defined and directed content, personal profiles, audio, video, photographic images, text, graphics and data; Hosting of digital content on the Internet, namely, hosting searchable indexes and databases of information, in particular text, electronic documents, databases, graphics and audio visual information; File sharing services, namely, hosting a website featuring technology enabling users to share, upload and download electronic files and web-links; File sharing services, namely, hosting an interactive platform for uploading, posting, showing, displaying, tagging, sharing and transmitting messages, comments, multimedia content, photos, pictures, images, text, information, and user-generated content; Providing temporary use of online non-downloadable software that facilitates sharing and discovering information and media content via local and global computer, mobile, cellular, electronic, wireless, and data communications networks; Electronic data storage; Remote computer data back up services; Computer database development services; Providing temporary use of online non-downloadable authentication software for controlling access to and communications with computers and computer networks; Creating and designing an online interactive database featuring research and general information; Information, advisory, technical, support and consultancy services in relation to all of the aforementioned; all of the aforementioned services in relation to the provision, planning and executing of marketing and promotional strategies and services targeting gaming audiences