K'UP

Downloadable mobile application software for customer experience management, and customer journey management, and marketing, namely, software that enables users to analyze marketing campaign effectiveness, develop international marketing strategy projects across departments in the fields of organization, brand, business model or sustainability, train marketing content, track marketing key performance indicators (KPIs), control marketing processes, generate marketing insights, plan marketing implementation, make marketing knowledge available; downloadable electronic publications in the nature of whitepapers and research reports in the fields of brand consulting, business consulting, innovation consulting, customer experience management, customer journey management, customer insights, brand strategy, business strategy, corporate strategy, sustainability, organizational strategy, marketing and communication strategy, digital transformation and market research; computer hardware for data processing; computers; downloadable computer software for customer experience management, customer journey management, and marketing, namely, software that enables users to analyze marketing campaign effectiveness, develop international marketing strategy projects across departments in the fields of organization, brand, business model or sustainability, train marketing content, track marketing key performance indicators (KPIs), control marketing processes, generate marketing insights, plan marketing implementation, make marketing knowledge available; downloadable software for customer experience management, customer journey management, and marketing, namely, software that enables users to analyze marketing campaign effectiveness, develop international marketing strategy projects across departments in the fields of organization, brand, business model or sustainability, train marketing content, track marketing key performance indicators (KPIs), control marketing processes, generate marketing insights, plan marketing implementation, make marketing knowledge available

Printed matter, namely whitepapers and research reports in the fields of brand consulting, business consulting, innovation consulting, customer experience management, customer journey management, customer insights, brand strategy, business strategy, corporate strategy, sustainability, organizational strategy, marketing and communication strategy, digital transformation and market research; printed informational flyers featuring information in the fields of brand consulting, business consulting, innovation consulting, customer experience management, customer journey management, customer insights, brand strategy, business strategy, corporate strategy, sustainability, organizational strategy, marketing and communication strategy, digital transformation and market research

Market research, including online and digital, in relation to opinion behavior, milieu behavior, media behavior, future development and future analyses, innovation development, the invention and development of brands; business management consultancy with regard to corporate strategy, sustainability management, portfolio optimisation, change management, innovation management, organizational management, corporate development, sustainability consultancy; marketing consultancy; marketing consultancy with regard to digitization; business consultancy with regard to brand development, environmental sustainability, communication strategies, strategic planning, corporate communications, corporate identity, targeted customer advertising, and the development and implementation of consultancy strategies; personnel and business organizational consulting; advertising, namely, advertising through film, radio, television, direct marketing, at exhibitions, at trade fairs, through advertising campaigns, brochure advertising, advertising mailing, advertising between companies and end consumers, advertising through the business relationships of at least two businesses, and advertising by business identifiers; arranging and conducting of advertising campaigns; advice on media relations services; brand concept and brand development services; business advice on customer retention for companies through community building; business advice on content management for companies; consultancy with regard to the customer relationship management; business advice on content management for companies; business consultancy with regard to content management; public relations relating to trade fairs; economic lobbying in the nature of commercial lobbying services; advertising through sponsorship; strategic management relating to business; business consultancy with regard to marketing management; advertising consultancy with regard to online advertising; business consultancy with regard to printer management, namely business consultancy with regard to the use of printed advertising materials; advertising consultancy with regard to the use of advertising materials and measuring success of advertising campaigns; public relations consultancy with regard to strengthening customer relationships with a company; compilation and publication of statistics for advertising purposes; public relations services, namely, compilation of statistics related to publicity; advertising services, namely, development of commercial identifiers and advertising slogans for goods and services as well as company names for national and international use for others