Legal Representation
Attorney
Sarah M. Robertson
USPTO Deadlines
Next Deadline
In Grace Period
Section 8 (6-Year) Declaration Due (Based on registration date 2019-06-04)
Due Date
June 04, 2025
Grace Period Ends
December 04, 2025
Additional deadlines exist. Contact your attorney for complete deadline information.
Application History
50 eventsDate | Code | Type | Description | Documents |
---|---|---|---|---|
Jun 2, 2025 | ES75 | I | TEAS SECTION 71 & 15 RECEIVED | Loading... |
Jun 4, 2024 | REM3 | E | COURTESY REMINDER - SEC. 71 (6-YR) E-MAILED | Loading... |
Nov 19, 2022 | CHLD | M | CHANGE OF OWNER RECEIVED FROM IB | Loading... |
Oct 4, 2019 | FINO | P | FINAL DECISION TRANSACTION PROCESSED BY IB | Loading... |
Sep 17, 2019 | FICS | P | FINAL DISPOSITION NOTICE SENT TO IB | Loading... |
Sep 17, 2019 | FIMP | P | FINAL DISPOSITION PROCESSED | Loading... |
Sep 4, 2019 | FICR | P | FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB | Loading... |
Jun 4, 2019 | R.PR | A | REGISTERED-PRINCIPAL REGISTER | Loading... |
May 31, 2019 | GPNX | P | NOTIFICATION PROCESSED BY IB | Loading... |
Mar 19, 2019 | NPUB | E | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | Loading... |
Mar 19, 2019 | PUBO | A | PUBLISHED FOR OPPOSITION | Loading... |
Feb 27, 2019 | OPNS | P | NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB | Loading... |
Feb 27, 2019 | OP2R | P | NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB | Loading... |
Feb 27, 2019 | NONP | E | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED | Loading... |
Feb 13, 2019 | PREV | O | LAW OFFICE PUBLICATION REVIEW COMPLETED | Loading... |
Feb 12, 2019 | EXPT | T | EXPARTE APPEAL TERMINATED | Loading... |
Feb 12, 2019 | CNSA | O | APPROVED FOR PUB - PRINCIPAL REGISTER | Loading... |
Feb 12, 2019 | XAEC | I | EXAMINER'S AMENDMENT ENTERED | Loading... |
Feb 12, 2019 | GNEN | O | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED | Loading... |
Feb 12, 2019 | GNEA | O | EXAMINERS AMENDMENT E-MAILED | Loading... |
Feb 12, 2019 | CNEA | R | EXAMINERS AMENDMENT -WRITTEN | Loading... |
Dec 11, 2018 | GNRN | O | NOTIFICATION OF NON-FINAL ACTION E-MAILED | Loading... |
Dec 11, 2018 | GNRT | O | NON-FINAL ACTION E-MAILED | Loading... |
Dec 11, 2018 | CNRT | R | NON-FINAL ACTION WRITTEN | Loading... |
Dec 6, 2018 | JURT | T | JURISDICTION RESTORED TO EXAMINING ATTORNEY | Loading... |
Nov 30, 2018 | RMDT | O | EXAMINERS REQUEST FOR REMAND TO TTAB | Loading... |
Oct 1, 2018 | JURT | T | JURISDICTION RESTORED TO EXAMINING ATTORNEY | Loading... |
Jul 31, 2018 | GEA1 | O | NOTIFICATION OF ACTION DENYING REQ FOR RECON E-MAILED | Loading... |
Jul 31, 2018 | GECD | O | ACTION DENYING REQ FOR RECON E-MAILED | Loading... |
Jul 31, 2018 | CNCF | S | ACTION CONTINUING FINAL - COMPLETED | Loading... |
Jul 18, 2018 | TEME | I | TEAS/EMAIL CORRESPONDENCE ENTERED | Loading... |
Jul 18, 2018 | CRFA | I | CORRESPONDENCE RECEIVED IN LAW OFFICE | Loading... |
Jul 18, 2018 | ALIE | A | ASSIGNED TO LIE | Loading... |
Jul 6, 2018 | EXPI | T | EX PARTE APPEAL-INSTITUTED | Loading... |
Jul 6, 2018 | JURT | T | JURISDICTION RESTORED TO EXAMINING ATTORNEY | Loading... |
Jul 6, 2018 | EXAF | T | EXPARTE APPEAL RECEIVED AT TTAB | Loading... |
Jul 6, 2018 | ERFR | I | TEAS REQUEST FOR RECONSIDERATION RECEIVED | Loading... |
Apr 27, 2018 | OPNX | P | NOTIFICATION OF POSSIBLE OPPOSITION - PROCESSED BY IB | Loading... |
Apr 11, 2018 | OPNS | P | NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB | Loading... |
Apr 11, 2018 | OPNR | P | NOTIFICATION OF POSSIBLE OPPOSITION CREATED, TO BE SENT TO IB | Loading... |
Jan 6, 2018 | GNFN | O | NOTIFICATION OF FINAL REFUSAL EMAILED | Loading... |
Jan 6, 2018 | GNFR | O | FINAL REFUSAL E-MAILED | Loading... |
Jan 6, 2018 | CNFR | R | FINAL REFUSAL WRITTEN | Loading... |
Dec 21, 2017 | TEME | I | TEAS/EMAIL CORRESPONDENCE ENTERED | Loading... |
Dec 20, 2017 | CRFA | I | CORRESPONDENCE RECEIVED IN LAW OFFICE | Loading... |
Dec 20, 2017 | TROA | I | TEAS RESPONSE TO OFFICE ACTION RECEIVED | Loading... |
Nov 14, 2017 | ATRV | O | ATTORNEY REVIEW COMPLETED | Loading... |
Nov 8, 2017 | LIME | X | LIMITATION FROM THE IB - REQUEST EXAM REVIEW | Loading... |
Sep 21, 2017 | LIMG | M | LIMITATION OF GOODS RECEIVED FROM IB | Loading... |
Jun 20, 2017 | GNRN | O | NOTIFICATION OF NON-FINAL ACTION E-MAILED | Loading... |
Detailed Classifications
Class 009
Apparatus and instruments for conducting, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; blank magnetic data carriers, blank recordable optical discs; blank compact discs, recordable DVDs; mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment, computers; computer software for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of on-line advertising and real-time media trading; fire-extinguishing apparatus; pre-recorded electronic and digital media, namely, CDs, DVDs, CD-ROMs featuring software for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of on-line advertising and real-time media trading; computer programs for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of on-line advertising and real-time media trading; computer software platforms for on-line advertising and real-time media trading; all of the aforementioned goods being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market
Class 035
Advertising services; business management; business administration services; business operation, business administration and office functions; advertising, marketing and promotional services; online advertisements; online advertising via a computer communications network; providing and rental of advertising space, advertising time and advertising materials on the internet; distribution of advertising material for marketing and promotional purposes; dissemination of advertising for others via an on-line communications network on the internet; advertising, marketing and promotional consultancy, advisory and assistance services; commercial trading and consumer information services, namely, providing consumer information in the field of on-line advertising and real-time media trading; auctioneering services; providing online auction services; providing an online auction exchange for trading media; business assistance, management and administrative services; business consultancy and advisory services; business information services provided online from a global computer network on the internet; all of the aforementioned goods being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market
Class 038
Telecommunications, namely, transfer of voice, video, images, data and documents by telecommunications; telecommunication services, namely, providing Internet access via broadband optical or wireless networks; computer communication and Internet access, namely, electronic transmission of data and documents among users of computers; provision of access to the Internet for content, websites and portals; rental of access time to global computer networks; message sending; providing access to databases; all of the aforementioned goods being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market
Class 042
Scientific and technological services, namely, research and design of computer software in the field of on-line advertising and real-time media trading; industrial analysis and research services of computer software in the field of on-line advertising and real-time media trading; design and development of computer hardware and software; IT integration services; software development, programming and implementation; computer programming services; computer programming consultancy; computer software installation and maintenance services; software customization services; installation and customization of computer applications software; web site hosting services; software as a service, namely, hosting software for use by others for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of on-line advertising and real-time media trading; rental of software; cloud computing featuring software for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of on-line advertising and real-time media trading; hosting of digital content on the internet; IT consultancy; IT consulting services regarding on-line advertising and real-time media trading; rental of web servers; providing virtual computer systems and virtual computer environments through cloud computing; all of the aforementioned goods being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market
Additional Information
Design Mark
The mark consists of the stylized wording "BID SWITCH" in black, with a right-facing red arrowhead to the left of the letter "B" and a left facing red arrowhead to the right of the letter "H".
Color Claim
The color(s) red and black is/are claimed as a feature of the mark.
Classification
International Classes
009
035
038
042
Disclaimers
The following terms have been disclaimed and are not claimed as part of the trademark:
Specific Disclaimer
"BID" FOR COMPUTER SOFTWARE FOR USE AS A DATA MANAGEMENT PLATFORM (DMP), TO DEVELOP TRADING STRATEGIES, TO DOWNLOAD AND DISPLAY ADVERTISING, TO PURCHASE DIGITAL ADVERTISING, TO PURCHASE ADVERTISING IN AN AUTOMATED FASHION, INCLUDING THROUGH USE OF A DEMAND SIDE PLATFORM (DSP), TO SELL ADVERTISING IN AN AUTOMATED FASHION, INCLUDING THROUGH USE OF A SUPPLY SIDE PLATFORM (SSP), FOR USE AS CROSS-SITE ADVERTISER ANALYTICS, FOR USE AS SINGLE-SITE PUBLISHER ANALYTICS, FOR USE IN REAL-TIME BIDDING, TO BUILD, OPERATE AND EVOLVE REAL-TIME TRADING PLATFORMS ALL FOR USE IN THE FIELD OF ON-LINE ADVERTISING AND REAL-TIME MEDIA TRADING; PRE- RECORDED ELECTRONIC AND DIGITAL MEDIA, NAMELY, CDS, DVDS, CD-ROMS FEATURING SOFTWARE FOR USE AS A DATA MANAGEMENT PLATFORM (DMP), TO DEVELOP TRADING STRATEGIES, TO DOWNLOAD AND DISPLAY ADVERTISING, TO PURCHASE DIGITAL ADVERTISING, TO PURCHASE ADVERTISING IN AN AUTOMATED FASHION, INCLUDING THROUGH USE OF A DEMAND SIDE PLATFORM (DSP), TO SELL ADVERTISING IN AN AUTOMATED FASHION, INCLUDING THROUGH USE OF A SUPPLY SIDE PLATFORM (SSP), FOR USE AS CROSS-SITE ADVERTISER ANALYTICS, FOR USE AS SINGLE-SITE PUBLISHER ANALYTICS, FOR USE IN REAL-TIME BIDDING, TO BUILD, OPERATE AND EVOLVE REAL-TIME TRADING PLATFORMS ALL FOR USE IN THE FIELD OF ON-LINE ADVERTISING AND REAL-TIME MEDIA TRADING; COMPUTER PROGRAMS FOR USE AS A DATA MANAGEMENT PLATFORM (DMP), TO DEVELOP TRADING STRATEGIES, TO DOWNLOAD AND DISPLAY ADVERTISING, TO PURCHASE DIGITAL ADVERTISING, TO PURCHASE ADVERTISING IN AN AUTOMATED FASHION, INCLUDING THROUGH USE OF A DEMAND SIDE PLATFORM (DSP), TO SELL ADVERTISING IN AN AUTOMATED FASHION, INCLUDING THROUGH USE OF A SUPPLY SIDE PLATFORM (SSP), FOR USE AS CROSS-SITE ADVERTISER ANALYTICS, FOR USE AS SINGLE-SITE PUBLISHER ANALYTICS, FOR USE IN REAL-TIME BIDDING, TO BUILD, OPERATE AND EVOLVE REAL-TIME TRADING PLATFORMS ALL FOR USE IN THE FIELD OF ON-LINE ADVERTISING AND REAL-TIME MEDIA TRADING IN CLASS 9, FOR AUCTIONEERING SERVICES; PROVIDING ONLINE AUCTION SERVICES; PROVIDING AN ONLINE AUCTION EXCHANGE FOR TRADING MEDIA IN CLASS 35, AND FOR SOFTWARE AS A SERVICE, NAMELY, HOSTING SOFTWARE FOR USE BY OTHERS FOR USE AS A DATA MANAGEMENT PLATFORM (DMP), TO DEVELOP TRADING STRATEGIES, TO DOWNLOAD AND DISPLAY ADVERTISING, TO PURCHASE DIGITAL ADVERTISING, TO PURCHASE ADVERTISING IN AN AUTOMATED FASHION, INCLUDING THROUGH USE OF A DEMAND SIDE PLATFORM (DSP), TO SELL ADVERTISING IN AN AUTOMATED FASHION, INCLUDING THROUGH USE OF A SUPPLY SIDE PLATFORM (SSP), FOR USE AS CROSS-SITE ADVERTISER ANALYTICS, FOR USE AS SINGLE-SITE PUBLISHER ANALYTICS, FOR USE IN REAL-TIME BIDDING, TO BUILD, OPERATE AND EVOLVE REAL-TIME TRADING PLATFORMS ALL FOR USE IN THE FIELD OF ON-LINE ADVERTISING AND REAL-TIME MEDIA TRADING; CLOUD COMPUTING FEATURING SOFTWARE FOR USE AS A DATA MANAGEMENT PLATFORM (DMP), TO DEVELOP TRADING STRATEGIES, TO DOWNLOAD AND DISPLAY ADVERTISING, TO PURCHASE DIGITAL ADVERTISING, TO PURCHASE ADVERTISING IN AN AUTOMATED FASHION, INCLUDING THROUGH USE OF A DEMAND SIDE PLATFORM (DSP), TO SELL ADVERTISING IN AN AUTOMATED FASHION, INCLUDING THROUGH USE OF A SUPPLY SIDE PLATFORM (SSP), FOR USE AS CROSS-SITE ADVERTISER ANALYTICS, FOR USE AS SINGLE-SITE PUBLISHER ANALYTICS, FOR USE IN REAL-TIME BIDDING, TO BUILD, OPERATE AND EVOLVE REAL-TIME TRADING PLATFORMS ALL FOR USE IN THE FIELD OF ON-LINE ADVERTISING AND REAL-TIME MEDIA TRADING IN CLASS 42