[ Computer hardware; ] computer software, namely, computer game software and children's educational software; interactive software, namely, computer game software and children's educational software; software for mobile telephones, tablets and communications devices, namely, computer game software and children's educational software; [ computer application software, namely, computer game software and children's educational software; ] downloadable computer software, namely, computer game software and children's educational software; software applications for use in connection with mobile wireless devices, cellular and mobile phones, and other handheld computer or communications devices, namely, computer game software and children's educational software; games software for mobile devices; [ mobile telephones, pagers and personal communications devices, namely, personal digital assistants, tablet computers; apparatus and instruments for recording and reproducing sound, video and data; apparatus and instruments for recording and reproducing information, namely, sound recording apparatus, video recording apparatus, computer screens, audio speakers and headphones; radios; televisions; telephones; video recorders; cameras; video cameras; mouse mats; blank USB flash drives; electronic books and publications, namely, magazines and newsletters in the field of children's entertainment, children's education, children's fictional stories, children's arts and crafts, children's educational activities and children's games; downloadable electronic publications, namely, books, magazines and newsletters in the field of children's entertainment, children's education, children's fictional stories, children's arts and crafts, children's educational activities and children's games; audio books in the field of children's fictional stories; sound, video and data recordings in the field of children's entertainment, children's education, children's fictional stories, children's arts and crafts, children's educational activities and children's games; ] computer games and video games software and downloadable computer games software available via the Internet [ ; data carriers, namely, prerecorded optical disks featuring children's entertainment, children's education, children's fictional stories, children's arts and crafts, children's educational activities and children's games; digital versatile discs (DVDs), namely, prerecorded DVDs featuring children's entertainment, children's education, children's fictional stories, children's arts and crafts, children's educational activities and children's games; laser discs, namely, prerecorded laser discs featuring children's entertainment, children's education, children's fictional stories, children's arts and crafts, children's educational activities and children's games; compact discs, namely, prerecorded CDs featuring children's fictional stories and music; downloadable MP3 files featuring children's fictional stories and music; MP3 players; magnetically encoded gift cards; software for the exchange of gift cards and virtual currency; downloadable virtual goods, namely, computer programs featuring downloadable tokens of value for use in online virtual worlds; encoded and magnetic gift cards; digital data files, information in the nature of text files, audio files, video files and other media and multimedia files, all being downloadable from the Internet or via mobile communications devices and featuring children's entertainment, children's education, children's fictional stories, children's arts and crafts, children's educational activities and children's games; digital content delivered via the Internet, namely, downloadable audio files in the field of children's entertainment, children's education, children's fictional stories, children's arts and crafts, children's educational activities and children's games, downloadable music files, downloadable video recordings featuring children's entertainment, children's education, children's fictional stories, children's arts and crafts, children's educational activities and children's games; downloadable podcasts and webcasts in the field of children's entertainment, children's education, children's fictional stories, children's arts and crafts, children's educational activities and children's games; spectacles; spectacle frames; spectacle cases; sunglasses; cases for sunglasses; chains for spectacles and for sunglasses; cords for spectacles and for sunglasses; compasses; binoculars; telescopes; microscopes; batteries; microphones; calculators; bicycle helmets; protection and safety apparatus, namely, inflatable armbands and inflatable rings as flotation devices; protective clothing, footwear and headgear, namely, clothing for protection against accident and sports helmets ]

[ Paper; cardboard; ] printed matter, namely, books, [ magazines and newsletters ] in the field of children's entertainment, children's education, children's fictional stories, children's arts and crafts, children's educational activities *;* [ and children's games; ] printed publications, namely, books, [ magazines and newsletters ] in the field of children's entertainment, children's education, children's fictional stories, children's arts and crafts, children's educational activities; [ and children's games] books in the field of children's entertainment, children's education, children's fictional stories, children's arts and crafts, children's educational activities; [ and children's games; periodicals in the field of children's entertainment, children's education, children's fictional stories, children's arts and crafts, children's educational activities and children's games; magazines in the field of children's entertainment, children's education, [ children's fictional stories, ] children's arts and crafts, [ children's educational activities and children's games] children's books; [ booklets in the field of children's entertainment, children's education, children's fictional stories, children's arts and crafts, children's educational activities and children's games; personal organizers; address books; diaries; calendars; ] printed information cards in the field of children's entertainment, children's education, children's fictional stories, children's arts and crafts, children's educational activities [ and children's games, ] sold as a pack; [ printed information cards relating to games, tricks and trivia; posters; notebooks; notepads; adhesive backed paper for stationery purposes; scrapbook albums; photographs; photograph albums; folders; binders; ] printed instructional and teaching material in the field of children's education, namely, phonics, writing, mathematics and arts and crafts; stationery; artists' materials, namely, modeling clay for children, [ molds for modeling clays, ] paper [ and canvas ] for painting; [ paint brushes; postcards; greetings cards; trading cards; printed invitations; prints and framed prints; gift bags; gift boxes; non-magnetically encoded gift cards; paper gift tags; ring binders; folders for papers; ] writing instruments; pens; [ and pencils; stationery push pins and thumb tacks] stickers; [ desk mats; pen and pencil cases; pen and pencil boxes; pen and pencil holders; drawing rulers; erasers; printed embroidery, sewing and knitting patterns; printed charts; height charts; ] arts, crafts and modelling equipment, namely, art paper, modelling clay [ and wooden craft sticks ]

[ Toys, games and playthings, namely, toy cars, toy model train sets, bath toys, sketching toys, infant toys, sand toys, ] printing toys [, construction toys, musical toys, inflatable pool toys, water squirting toys, rubber character toys, clockwork toys, ride-on toys, play mats with decorative surfaces for playing games and for use with toy people, toy animals, toy vehicles, toy buildings, and other playthings, puppet theaters, card games, toy figures, action figures, play figures; gymnastic and sporting articles not included in other classes, namely, gymnastic apparatus, sport balls, nets for sports; electronic toys and games, namely, electronic learning toys, electronic games for the teaching of children; decorations for Christmas trees; Christmas crackers; dolls; board games; soft sculpture toys; plush toys; puppets; toy and novelty face masks; toy models; plastic character toys; toy musical instruments; puzzles; play balls; play balloons; flippers for swimming; swim floats and inflatable toys for play purposes; toy snow glass balls; kites; outdoor play equipment, namely, equipment sold as a unit for playing kickball games, play yards in the nature of outdoor play structures; toy scooters; skateboards; roller skates, ice skates, hockey skates; marbles; paddling pools in the nature of inflatable pools for recreational use, play swimming pools; electronic games, namely, electronic learning toys, electronic games for the teaching of children; coin or token operated electrical or electronic amusement apparatus; floats for bathing and swimming; water wings; swimming belts; swimming aids, namely, pool rings, arm floats for recreational use; protective arm pads, shin pads and knee pads, all being for use in sporting activities; playing cards ]

[ Education services, namely, classes, seminars, workshops in the field of art, crafts, handwriting, reading, phonics, spelling, mathematics, storytelling and early learning; ] entertainment services, namely, providing [ online interactive children's stories and ] online videos relating to arts and crafts, reading, handwriting and mathematics *;* [, and providing live visual and audio performances, namely, musical, variety, and comedy shows and theatrical and musical floor shows; publication of books, magazines, journals, periodicals, reports, manuals, texts, computer programs, audio recordings, video recordings, audiovisual recordings, multi-media recordings and electronic recordings; electronic publishing of books, periodicals, magazines, videos, audio recordings; multi-media publishing of books, periodicals, magazines, videos, audio recordings; organization, production and presentation of education and entertainment competitions in the field of arts and crafts, handwriting, reading, spelling, phonics and mathematics; contests; presenting live musical, variety, comedy and clown shows, conducting live entertainment in the nature of children's party games, concerts and sports, dance, social entertainment events; production, presentation, distribution, syndication and rental of radio and television programs, films, shows, interactive entertainment, CDs, CD-ROMs, DVDs, sound and video recordings in the field of children's fictional stories, arts and crafts, handwriting, reading, spelling, phonics and mathematics; television entertainment in the nature of ongoing television programs in the field of children's fictional stories, arts and crafts, handwriting, reading, spelling, phonics and mathematics, comedy, variety, children's entertainment; radio entertainment in the nature of an ongoing radio program in the field of comedy, variety, phonics, children's fictional stories, children's entertainment; theatre productions; providing entertainment and education services, namely, providing classes, seminars, and workshops in the field of art, crafts, handwriting, reading, phonics, spelling, mathematics, storytelling, providing online interactive children's stories and online videos relating to arts and crafts, reading, handwriting and mathematics, and providing live visual and audio performances, namely, musical, variety, and comedy shows and theatrical and musical floor shows, all accessible via communication and computer networks; providing information relating to radio and television programs for accessing via communication and computer networks; ] providing information in the field of [ entertainment, ] educational activities for children for education, entertainment, cultural and recreational purposes