BECK'S

The mark consists of an oblong label with a gray ring surrounding the oblong; within the gray ring are three concentric rings, with a thin blue ring as the outermost ring, followed by a white ring, then a thick red ring as the innermost ring. Within the red ring appear two thin white rings. Within the top red ring appears the wording "BRAUEREI BECK & CO", and within the bottom red ring appears the wording "BREMEN GERMANY". The wording within the red ring appears in white. Between "BREMEN" and "GERMANY" appears a small white dot. Across the center of the oblong appears a black rectangle containing two gray lines at the top of the rectangle, and two gray lines at the bottom. Within the rectangle appears the wording "BECK'S" in white with black highlighting. At the top of the oblong appears a red shield with a white and black key. The shield is outlined with white, black, and gray outlines. The center of the oblong is divided by the rectangle. The upper portion of the center of the oblong has grey and white lines radiating upward from the center, and the bottom of the oblong has grey and white lines radiating downward from the center. The upper portion contains the wording "REGISTERED TRADEMARK" in grey and white. The bottom portion contains the wording "BREMEN 1874" followed by a white dot, then "PHILADELPHIA 1876" in grey and white. Above the wording in the lower center of the oblong appear two coin-like designs in gray and white.

The color(s) RED, BLACK, GRAY, BLUE AND WHITE is/are claimed as a feature of the mark.

The English translation of "BRAUEREI" in the mark is "BREWERY".