ALL REWARDS

(1) Clothing, namely golf shirts, shorts, pants, undershirts, turtleneck shirts, mock neck shirts, sweatshirts, sweatpants, sweaters, pants, capri pants, dresses, skirts, shorts, skorts, training suits, wind breakers, vests, jackets, socks, bandanas; (2) Outerwear, namely jackets, rain jackets, wind jackets, coats, vests, rain vest, wind vests and sweaters; (3) Fleece wear, namely tops, pants, shirts, shorts, skirts, sweatshirts, sweatpants, jackets, coats, vests and sweaters; (4) Headwear, namely hats, caps and visors; (5) Watches; (6) Umbrellas; (7) Sunglasses; (8) Calendars; (9) Golf balls; (10) General occasion greeting cards; (11) Luggage; (12) Membership cards, namely, loyalty and gift cards; (13) Loyalty cards; (14) Electronic gift cards; (15) Stored value cards; (16) Brand loyalty cards and vendor loyalty cards; (17) Plastic membership cards; (18) Magnetic swipe cards; (19) Coupons; (20) Loyalty programs; (21) Electronic membership service that allows members to register their credit or debit cards and obtain coupons entitling them to specific discounts and savings at participating merchants and rewarding members with coupons, discounts and incentives based on use; (22) Compilation, management and provision of consumer data; (23) Provision and development of transaction based incentive, loyalty and coupon programs; (24) Operation and management of a transaction based loyalty, coupon and incentive program in which coupons, discounts and incentives are made available by participating merchants to members who utilize registered credit or debit cards for purchases; (25) Administering a customer loyalty program through the offering of coupons discounts and incentives; (26) Promoting the sale of participating merchant's wares and services through the administration of loyalty, coupon and incentive programs; (27) Advertising services for others, namely promotion of products and services of others by way of loyalty, coupon and incentive programs; (28) Operation and management of a transaction based loyalty, coupon and incentive program in which members are entered to win prizes when making purchases with registered credit or debit cards at participating merchants; (29) Computer services, namely, providing an on-line transaction based loyalty, coupon and incentive program via a global computer network