EZLOYALTY

Computer database software for use in promoting the initiatives of charitable organizations through on-line computer media; computer software for use in developing, implementing, managing and measuring promotional strategies that link companies' sales campaigns directly to non-profit organizations; membership cards, namely, loyalty and gift cards; loyalty cards; stored value cards; brand loyalty cards and vendor loyalty cards; plastic membership cards; magnetic swipe cards

Loyalty programs and systems; internet based loyalty programs and systems which integrate a bank's cardholders, merchants and charitable organizations; providing supplemental benefits and rewards to existing bank cardholders and charitable organizations, and coordinating such benefits and rewards; electronic membership service that allows members to register their credit and debit cards and obtain coupons entitling them to specific discounts and savings at participating merchants and rewarding members with coupons, discounts and incentives based on use; compilation, management and provision of client data; provision and development of transaction based incentive, loyalty and coupon programs and systems; providing integration of loyalty programs and systems of others; operation, management and promotion of a transaction based loyalty, coupon and incentive program in which points, rebates, credits, payments, discounts, coupons, savings cards, discount vouchers, voucher books, incentives, prizes, free gifts, money, financial instruments and anything else of economic value are made available by participating merchants to charitable organizations and to members who utilize registered credit and debit cards for purchases; administering a customer loyalty program through the offering of coupons discounts and incentives; promoting the sale of participating merchants' wares and services through the implementation and administration of loyalty, coupon and incentive programs based on consumer purchase behavior and also through dissemination of information via on-line computer media; advertising wares, services and charitable initiatives for others, namely promotion of products, services and charitable initiatives of others by way of loyalty, coupon and incentive programs; operation, management and promotion of a transaction based loyalty, coupon and incentive program in which members are entered to win prizes, discounts and other incentive rewards when making purchases with registered credit and debit cards at participating merchants; computer services, namely, providing an on-line transaction based loyalty, coupon and incentive program via a global computer network; providing on-line liaison services between banks, cardholders, merchants and charitable organizations via a global computer network; providing supplemental coupons, rewards and incentives to existing loyalty, coupon, reward, and incentive programs operated by banks, merchants and charitable organizations' providing marketing assistance and consulting to banks, merchants and charitable organizations to assist in the attraction of new clients and donors, and to increase transaction volumes; operating a buying club and promoting the sale of memberships and credit card accounts through the creation and administration of incentive award programs; business marketing consulting services; services in the field of automated customer satisfaction surveys for the purpose of customer satisfaction monitoring and customer retention; conducting, processing, analyzing, and providing consultancy and information services on consumer and business incentive and loyalty award programs to promote the purchasing of goods and services of others, and to promote traffic to and usage of sites on a global computer network; monitoring usage of a global computer network for others, namely, tracking visitors to web sites; providing access to a global computer information network and other specialized online services to affinity groups and organizations; consulting services in the field of computer and computer software systems which conduct and manage loyalty, incentive, and marketing award programs