SHELL LUBRICANTS RACE TO REWARDS

Serial Number 77417857
Registration 3597516
800

Registration Progress

Application Filed
Mar 10, 2008
Under Examination
Approved for Publication
Dec 24, 2008
Published for Opposition
Jan 13, 2009
Registered
Mar 31, 2009

Trademark Image

SHELL LUBRICANTS RACE TO REWARDS

Basic Information

Serial Number
77417857
Registration Number
3597516
Filing Date
March 10, 2008
Registration Date
March 31, 2009
Published for Opposition
January 13, 2009
Renewal Date
March 31, 2019
Drawing Code
3

Status Summary

Current Status
Active
Status Code
800
Status Date
Mar 14, 2019
Registration
Registered
Classes
035

Rights Holder

Shell Trademark Management BV

03
Address
CAREL VAN BYLANDTLAAN 30
THE HAGUE 2596HR
NL

Ownership History

Shell Trademark Management BV

Original Applicant
03
The Hague NL

Shell Trademark Management BV

Owner at Publication
03
The Hague NL

Shell Trademark Management BV

Original Registrant
03
THE HAGUE NL

Legal Representation

Attorney
Dyan M. House

USPTO Deadlines

Next Deadline
1342 days remaining
Section 8 & 9 (20-Year) Renewal Due (Based on registration date 2009-03-31)
Due Date
March 31, 2029
Grace Period Ends
September 30, 2029

Application History

47 events
Date Code Type Description Documents
Apr 14, 2025 ECDR I TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS Loading...
Apr 14, 2025 EWOR I TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED Loading...
Apr 14, 2025 TCCA I TEAS CHANGE OF CORRESPONDENCE RECEIVED Loading...
Apr 14, 2025 REAP I TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED Loading...
Apr 14, 2025 ARAA I ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED Loading...
Mar 10, 2023 CHAN I APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED Loading...
Mar 10, 2023 TCCA I TEAS CHANGE OF CORRESPONDENCE RECEIVED Loading...
Mar 10, 2023 ECDR I TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS Loading...
Mar 10, 2023 ARAA I ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED Loading...
Mar 10, 2023 REAP I TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED Loading...
Mar 10, 2023 COAR I TEAS CHANGE OF OWNER ADDRESS RECEIVED Loading...
Mar 14, 2019 NA89 E NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED Loading...
Mar 14, 2019 RNL1 Q REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) Loading...
Mar 14, 2019 89AG O REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED Loading...
Mar 14, 2019 APRE A CASE ASSIGNED TO POST REGISTRATION PARALEGAL Loading...
Feb 11, 2019 TCCA I TEAS CHANGE OF CORRESPONDENCE RECEIVED Loading...
Feb 11, 2019 E89R I TEAS SECTION 8 & 9 RECEIVED Loading...
Nov 28, 2018 REAP I TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED Loading...
Nov 28, 2018 ARAA I ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED Loading...
Mar 31, 2018 REM2 E COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED Loading...
Dec 20, 2017 REAP I TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED Loading...
Dec 20, 2017 ARAA I ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED Loading...
Dec 20, 2017 ARAA I ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED Loading...
Dec 20, 2017 REAP I TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED Loading...
May 19, 2014 NA85 E NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED Loading...
May 19, 2014 C15A O REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. Loading...
May 19, 2014 APRE A CASE ASSIGNED TO POST REGISTRATION PARALEGAL Loading...
Apr 30, 2014 E815 I TEAS SECTION 8 & 15 RECEIVED Loading...
Apr 30, 2014 815F I REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED Loading...
Mar 31, 2009 R.PR A REGISTERED-PRINCIPAL REGISTER Loading...
Jan 13, 2009 PUBO A PUBLISHED FOR OPPOSITION Loading...
Dec 24, 2008 NPUB O NOTICE OF PUBLICATION Loading...
Dec 10, 2008 PREV O LAW OFFICE PUBLICATION REVIEW COMPLETED Loading...
Dec 10, 2008 ALIE A ASSIGNED TO LIE Loading...
Dec 4, 2008 CNSA O APPROVED FOR PUB - PRINCIPAL REGISTER Loading...
Nov 26, 2008 CRFA I CORRESPONDENCE RECEIVED IN LAW OFFICE Loading...
Nov 26, 2008 TEME I TEAS/EMAIL CORRESPONDENCE ENTERED Loading...
Nov 26, 2008 TROA I TEAS RESPONSE TO OFFICE ACTION RECEIVED Loading...
Nov 12, 2008 TEME I TEAS/EMAIL CORRESPONDENCE ENTERED Loading...
Nov 11, 2008 CRFA I CORRESPONDENCE RECEIVED IN LAW OFFICE Loading...
Nov 11, 2008 TROA I TEAS RESPONSE TO OFFICE ACTION RECEIVED Loading...
Jun 26, 2008 GEAN O NOTIFICATION OF EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED Loading...
Jun 26, 2008 GEAP F EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED Loading...
Jun 26, 2008 CPEA R EXAMINERS AMENDMENT AND/OR PRIORITY ACTION - COMPLETED Loading...
Jun 18, 2008 DOCK D ASSIGNED TO EXAMINER Loading...
Mar 15, 2008 MDSC O NOTICE OF DESIGN SEARCH CODE MAILED Loading...
Mar 14, 2008 NWAP I NEW APPLICATION ENTERED Loading...

Detailed Classifications

Class 035
Arranging and conducting incentive reward programs to promote the sale of automotive lubricants, car care products and maintenance services
First Use Anywhere: Mar 1, 2008
First Use in Commerce: Mar 1, 2008

Additional Information

Design Mark
The mark consists of a two-tone blue horizontal oval outlined in silver chrome inscribed with the words "RACE TO REWARDS" in white block capital letters. On either side of the oval are two black-and-white-checkered racing flags surrounded by an orange keyline, which in turn is surrounded by a yellow keyline. Above the oval is the phrase "Shell Lubricants" in white letters. The oval and phrase are superimposed on a light blue star burst design set on a background of gray shadows.
Color Claim
The color(s) blue, light blue, white, silver, yellow, orange, black and gray is/are claimed as a feature of the mark.

Classification

International Classes
035

Disclaimers

The following terms have been disclaimed and are not claimed as part of the trademark:
Specific Disclaimer
"REWARDS"