CONSUMERS' CHOICE AWARD

The certification mark, as used by authorized persons, certifies that the business activities in association with which it is used meet the following defined standards; the authorized person or licensee has been selected as being one of the three leading business establishments within its respective category of business activity and metropolitan area, as determined by the results of an independent scientific survey conducted on an annual basis by a recognized, independent pollster among two major samples of consumers; namely, the general public and the business community, and based upon generally accepted statistical principles; and the authorized person or licensee must meet the applicant's ethical business criteria, and more particularly, the applicant reserves the right to disqualify any person selected by the said survey which has been found guilty of an infraction relating to ethical business conduct within two (2) years preceding the survey. In the event of a statistical tie, more than three can be selected, although that is rare.

Registration limited to the area comprising the states of Alabama, Arizona, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Louisiana, Michigan, Minnesota, Montana, Nebraska, Nevada, New Jersey, New Mexico, North Dakota, Oklahoma, Ohio (excluding the city of Columbus, Ohio), Pennsylvania, Rhode Island, South Dakota, Virginia, Washington, D.C., West Virginia, and Wisconsin, Pursuant to concurrent use proceeding no. 94002233. Concurrent registration with 3663698.