advertising, namely, dissemination of advertising matter, publication of publicity texts, distribution of advertising material, up dating of advertising material, rental of publicity space, advertising sales agency, in particular via electronics, by sending written and oral messages towards phones, computers and television sets, studies relating to the advertising market, search, collection and systematization of data in a central file, exploitation of databases for advertising purposes, managing computer files, all said services being rendered for advertising purposes, commercial information agencies, statistical information, direct marketing