THE AFFORDABLE WAY TO STAY. AND STAY. AND STAY.

Serial Number 75204224
Registration 2157712
800

Registration Progress

Application Filed
Nov 25, 1996
Under Examination
Nov 18, 1997
Approved for Publication
Jul 25, 1997
Published for Opposition
Aug 26, 1997
Registered
May 12, 1998

Trademark Image

THE AFFORDABLE WAY TO STAY. AND STAY. AND STAY.

Basic Information

Serial Number
75204224
Registration Number
2157712
Filing Date
November 25, 1996
Registration Date
May 12, 1998
Published for Opposition
August 26, 1997
Renewal Date
May 12, 2018
Drawing Code
1

Status Summary

Current Status
Active
Status Code
800
Status Date
Sep 2, 2017
Registration
Registered
Classes
042

Rights Holder

ESH STRATEGIES BRANDING LLC

16
Address
11525 N. Community House Rd, Suite 100
Charlotte, NC 28277

Ownership History

EXTENDED STAY AMERICA, INC.

Original Applicant
03
Spartanburg, SC

EXTENDED STAY AMERICA, INC.

Owner at Publication
03
Spartansburg, SC

EXTENDED STAY AMERICA, INC.

Original Registrant
03
Spartanburg, SC

BHAC CAPITAL IV, L.L.C.

New Owner After Registration #1
03
NEW YORK, NY

ESH STRATEGIES BRANDING LLC

New Owner After Registration #2
16
Charlotte, NC

Legal Representation

Attorney
Mark Leonardo

USPTO Deadlines

Next Deadline
846 days remaining
Section 8 & 9 Renewal Due (Principal Register) (Based on registration date 19980512)
Due Date
May 12, 2028
Grace Period Ends
November 12, 2028

Application History

44 events
Date Code Type Description Documents
Nov 11, 2021 CHAN I APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED Loading...
Nov 11, 2021 TCCA I TEAS CHANGE OF CORRESPONDENCE RECEIVED Loading...
Nov 11, 2021 EWOR I TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED Loading...
Nov 11, 2021 EWAF I TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS Loading...
Nov 11, 2021 ARAA I ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED Loading...
Nov 11, 2021 REAP I TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED Loading...
Nov 11, 2021 COAR I TEAS CHANGE OF OWNER ADDRESS RECEIVED Loading...
Jul 2, 2019 ARAA I ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED Loading...
Jul 2, 2019 REAP I TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED Loading...
Sep 17, 2018 TCCA I TEAS CHANGE OF CORRESPONDENCE RECEIVED Loading...
Sep 2, 2017 NA89 E NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED Loading...
Sep 2, 2017 RNL2 Q REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) Loading...
Sep 2, 2017 89AG O REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED Loading...
Sep 2, 2017 APRE A CASE ASSIGNED TO POST REGISTRATION PARALEGAL Loading...
Jul 25, 2017 E89R I TEAS SECTION 8 & 9 RECEIVED Loading...
Jul 25, 2017 TCCA I TEAS CHANGE OF CORRESPONDENCE RECEIVED Loading...
May 12, 2017 REM2 E COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED Loading...
Aug 24, 2011 CHAN I APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED Loading...
Aug 24, 2011 COAR I TEAS CHANGE OF OWNER ADDRESS RECEIVED Loading...
Aug 8, 2011 TCCA I TEAS CHANGE OF CORRESPONDENCE RECEIVED Loading...
Nov 19, 2010 ASGN I AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Loading...
May 30, 2008 RNL1 Q REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) Loading...
May 30, 2008 89AG O REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED Loading...
May 22, 2008 PLGL A ASSIGNED TO PARALEGAL Loading...
May 12, 2008 E89R I TEAS SECTION 8 & 9 RECEIVED Loading...
Aug 16, 2007 CFIT O CASE FILE IN TICRS Loading...
Mar 10, 2004 TCCA I TEAS CHANGE OF CORRESPONDENCE RECEIVED Loading...
Dec 27, 2003 C15A O REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. Loading...
Oct 27, 2003 815F I REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED Loading...
Aug 13, 2003 TCCA I TEAS CHANGE OF CORRESPONDENCE RECEIVED Loading...
Jul 17, 2002 TCCA I TEAS CHANGE OF CORRESPONDENCE RECEIVED Loading...
May 12, 1998 R.PR A REGISTERED-PRINCIPAL REGISTER Loading...
Mar 9, 1998 CNPR P ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED Loading...
Mar 9, 1998 DOCK D ASSIGNED TO EXAMINER Loading...
Mar 2, 1998 SUPC I STATEMENT OF USE PROCESSING COMPLETE Loading...
Jan 12, 1998 IUAF S USE AMENDMENT FILED Loading...
Nov 18, 1997 NOAM O NOA MAILED - SOU REQUIRED FROM APPLICANT Loading...
Aug 26, 1997 PUBO A PUBLISHED FOR OPPOSITION Loading...
Jul 25, 1997 NPUB O NOTICE OF PUBLICATION Loading...
Jun 25, 1997 CNSA P APPROVED FOR PUB - PRINCIPAL REGISTER Loading...
Jun 4, 1997 CRFA I CORRESPONDENCE RECEIVED IN LAW OFFICE Loading...
Jan 9, 1997 CNRT F NON-FINAL ACTION MAILED Loading...
Jan 6, 1997 DOCK D ASSIGNED TO EXAMINER Loading...
Jan 6, 1997 DOCK D ASSIGNED TO EXAMINER Loading...

Detailed Classifications

Class 042
providing temporary housing accommodation services and hotel services
First Use Anywhere: Feb 1, 1997
First Use in Commerce: Feb 1, 1997

Additional Information

Pseudo Mark
THE AFFORDABLE WAY TO STAY AND STAY

Classification

International Classes
042