The mark consists in part of a fanciful "K" design. The "K" design is composed of horizontally extending lines of different thicknesses at different locations which together create the image of the letter "K". The lines are also of varying horizontal lenghts and thereby create the impression that the "K" is moving forward. Additionally, the "K" design is merged with a forward-projecting "floppy disk" design, bounded on two sides by upper and lower right-most legs of the "K" and creating an "arrow" pointing in the direction of movement of the "K" design.

The English translation of the foreign character(s) in the mark is "a Chinese computer company".