I CAN'T BELIEVE IT'S NOT BUTTER!

Serial Number 73340075
Registration 1257722
800

Registration Progress

Application Filed
Dec 4, 1981
Under Examination
Approved for Publication
Aug 1, 1983
Published for Opposition
Aug 23, 1983
Registered
Nov 15, 1983

Trademark Image

I CAN'T BELIEVE IT'S NOT BUTTER!

Basic Information

Serial Number
73340075
Registration Number
1257722
Filing Date
December 4, 1981
Registration Date
November 15, 1983
Published for Opposition
August 23, 1983
Renewal Date
November 15, 2023
Drawing Code
1

Status Summary

Current Status
Active
Status Code
800
Status Date
Dec 30, 2023
Registration
Registered
Classes
029

Rights Holder

FLORA FOOD GLOBAL PRINCIPAL B.V.

26
Address
BEETHOVENSTRAAT 551-7TH FLOOR
AMSTERDAM 1083 HK
NL

Ownership History

J. H. Filbert, Inc.

Original Applicant
03
Baltimore, MD

J. H. Filbert, Inc.

Owner at Publication
03
Baltimore, MD

J. H. Filbert, Inc.

Original Registrant
03
Baltimore, MD

LEVER BROTHERS COMPANY

New Owner After Registration #11
03
NEW YORK, NY

LIPTON INVESTMENTS

New Owner After Registration #12
03
WILMINGTON, DE

UNILEVER SUPPLY CHAIN, INC.

New Owner After Registration #13
03
CLINTON, CT

CONOPCO, INC.

New Owner After Registration #14
03
ENGLEWOOD CLIFFS, NJ

CONOPCO, INC.

New Owner After Registration #15
03
ENGLEWOOD CLIFFS, NJ

UPFIELD US INC.

New Owner After Registration #16
03
Hackensack, NJ

FLORA FOOD GLOBAL PRINCIPAL B.V.

New Owner After Registration #17
26
AMSTERDAM NL

Legal Representation

Attorney
William C. Wright

Application History

49 events
Date Code Type Description Documents
Feb 5, 2025 ASGN I AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Loading...
Dec 30, 2023 NA89 E NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED Loading...
Dec 30, 2023 RNL3 Q REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS) Loading...
Dec 30, 2023 89AG O REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED Loading...
Dec 30, 2023 APRE A CASE ASSIGNED TO POST REGISTRATION PARALEGAL Loading...
Jul 1, 2023 E89R I TEAS SECTION 8 & 9 RECEIVED Loading...
Nov 15, 2022 REM2 E COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED Loading...
Aug 7, 2019 ASGN I AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Loading...
Dec 11, 2018 ARAA I ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED Loading...
Dec 11, 2018 REAP I TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED Loading...
Oct 9, 2013 NA89 E NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED Loading...
Oct 9, 2013 RNL2 Q REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) Loading...
Oct 9, 2013 89AG O REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED Loading...
Oct 8, 2013 89AF I REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED Loading...
Oct 8, 2013 E89R I TEAS SECTION 8 & 9 RECEIVED Loading...
Feb 11, 2013 CHAN I APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED Loading...
Feb 11, 2013 COAR I TEAS CHANGE OF OWNER ADDRESS RECEIVED Loading...
Dec 19, 2012 ASGN I AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Loading...
Nov 23, 2011 CHAN I APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED Loading...
Nov 23, 2011 COAR I TEAS CHANGE OF OWNER ADDRESS RECEIVED Loading...
Nov 2, 2011 ASGN I AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Loading...
Apr 29, 2008 CFIT O CASE FILE IN TICRS Loading...
Sep 29, 2006 CORV P REVIEW OF CORRESPONDENCE COMPLETE Loading...
May 27, 2005 MAIL I PAPER RECEIVED Loading...
Oct 1, 2004 TCCA I TEAS CHANGE OF CORRESPONDENCE RECEIVED Loading...
Feb 24, 2004 RNL1 Q REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) Loading...
Feb 24, 2004 89AG O REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED Loading...
Jan 14, 2004 89AF I REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED Loading...
Nov 14, 2003 89AF I REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED Loading...
Nov 19, 1990 C15A O REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. Loading...
Mar 9, 1990 PR23 O POST REGISTRATION ACTION MAILED - SEC. 8 & 15 Loading...
Feb 16, 1990 RRPR I RESPONSE RECEIVED TO POST REG. ACTION Loading...
Dec 28, 1989 PR23 O POST REGISTRATION ACTION MAILED - SEC. 8 & 15 Loading...
Jul 27, 1989 815F I REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED Loading...
Nov 15, 1983 R.PR A REGISTERED-PRINCIPAL REGISTER Loading...
Nov 15, 1983 R.PR A REGISTERED-PRINCIPAL REGISTER Loading...
Aug 23, 1983 PUBO A PUBLISHED FOR OPPOSITION Loading...
Aug 23, 1983 PUBO A PUBLISHED FOR OPPOSITION Loading...
Aug 4, 1983 NPUB O NOTICE OF PUBLICATION Loading...
Aug 3, 1983 NPUB O NOTICE OF PUBLICATION Loading...
Aug 2, 1983 NPUB O NOTICE OF PUBLICATION Loading...
Aug 1, 1983 NPUB O NOTICE OF PUBLICATION Loading...
Aug 1, 1983 NPUB O NOTICE OF PUBLICATION Loading...
May 18, 1983 CNSA O APPROVED FOR PUB - PRINCIPAL REGISTER Loading...
May 5, 1983 CRFA I CORRESPONDENCE RECEIVED IN LAW OFFICE Loading...
Apr 27, 1983 CNRT F NON-FINAL ACTION MAILED Loading...
Mar 18, 1983 CRFA I CORRESPONDENCE RECEIVED IN LAW OFFICE Loading...
Dec 6, 1982 DOCK D ASSIGNED TO EXAMINER Loading...
Nov 29, 1982 CNRT F NON-FINAL ACTION MAILED Loading...

Detailed Classifications

Class 029
Vegetable Oil Spread
First Use Anywhere: Jul 9, 1980
First Use in Commerce: Jul 9, 1980

Additional Information

Other
No claim is made to the exclusive right to use the word "Butter", apart from the mark as shown.
Pseudo Mark
I CANNOT BELIEVE IT IS NOT BUTTER!

Classification

International Classes
029