BETTER WAY

Serial Number 73006720
Registration 1015403
800

Registration Progress

Application Filed
Nov 19, 1973
Under Examination
Approved for Publication
Published for Opposition
Registered
Jul 8, 1975

Trademark Image

BETTER WAY

Basic Information

Serial Number
73006720
Registration Number
1015403
Filing Date
November 19, 1973
Registration Date
July 8, 1975
Renewal Date
July 8, 2025
Drawing Code
1

Status Summary

Current Status
Active
Status Code
800
Status Date
Oct 4, 2024
Registration
Registered
Classes
030

Rights Holder

LEWIS BROTHERS BAKERIES, INCORPORATED

03
Address
1220 West Michigan
Evansville, IN 47710

Ownership History

REICH, EGON

Original Registrant
01
NEWPORT BEACH, CA

INTERSTATE BRANDS COMPANY-LICENSING CO.

New Owner After Registration #11
03
KANSAS CITY, MO

INTERSTATE BAKERIES CORPORATION

New Owner After Registration #12
03
KANSAS CITY, MO

HOSTESS BRANDS, INC.

New Owner After Registration #13
03
IRVING, TX

HOSTESS BRANDS, INC.

New Owner After Registration #14
03
IRVING, TX

LEWIS BROTHERS BAKERIES, INCORPORATED

New Owner After Registration #15
03
Evansville, IN

Legal Representation

Attorney
Rebecca Dalton

Application History

37 events
Date Code Type Description Documents
Oct 23, 2024 EWAF I TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS Loading...
Oct 23, 2024 REAP I TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED Loading...
Oct 23, 2024 TCCA I TEAS CHANGE OF CORRESPONDENCE RECEIVED Loading...
Oct 23, 2024 ARAA I ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED Loading...
Oct 4, 2024 NA89 E NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED Loading...
Oct 4, 2024 89AG O REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED Loading...
Oct 4, 2024 APRE A CASE ASSIGNED TO POST REGISTRATION PARALEGAL Loading...
Oct 4, 2024 RNL4 Q REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS) Loading...
Jul 15, 2024 E89R I TEAS SECTION 8 & 9 RECEIVED Loading...
Jul 8, 2024 REM2 E COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED Loading...
May 11, 2021 REAP I TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED Loading...
May 11, 2021 CHAN I APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED Loading...
May 11, 2021 TCCA I TEAS CHANGE OF CORRESPONDENCE RECEIVED Loading...
May 11, 2021 COAR I TEAS CHANGE OF OWNER ADDRESS RECEIVED Loading...
May 11, 2021 ARAA I ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED Loading...
Dec 10, 2014 TCCA I TEAS CHANGE OF CORRESPONDENCE RECEIVED Loading...
Nov 17, 2014 NA89 E NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED Loading...
Nov 17, 2014 89AG O REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED Loading...
Nov 17, 2014 APRE A CASE ASSIGNED TO POST REGISTRATION PARALEGAL Loading...
Nov 17, 2014 RNL3 Q REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS) Loading...
Oct 31, 2014 E89R I TEAS SECTION 8 & 9 RECEIVED Loading...
Jan 15, 2014 ASGN I AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Loading...
Dec 18, 2013 ASCK I ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY Loading...
Dec 2, 2009 ASGN I AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Loading...
Nov 25, 2009 ASGN I AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Loading...
May 15, 2008 TCCA I TEAS CHANGE OF CORRESPONDENCE RECEIVED Loading...
Feb 26, 2005 PRAN O POST REGISTRATION ACTION MAILED NO RESPONSE REQUIRED Loading...
Feb 26, 2005 89AG O REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED Loading...
Feb 26, 2005 RNL2 Q REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) Loading...
Nov 8, 2004 MAIL I PAPER RECEIVED Loading...
Nov 8, 2004 89AF I REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED Loading...
Nov 8, 2004 89AF I REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED Loading...
Aug 17, 1995 RNL1 Q REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) Loading...
Jun 19, 1995 RRPR I RESPONSE RECEIVED TO POST REG. ACTION Loading...
Apr 7, 1995 PRA9 O POST REGISTRATION ACTION MAILED - SEC. 9 Loading...
Feb 3, 1995 9.AF I REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8 Loading...
Jun 16, 1981 C15A O REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. Loading...

Detailed Classifications

Class 030
[ BREAKFAST CEREAL AND ] BREAD
First Use Anywhere: Aug 12, 1972
First Use in Commerce: Aug 12, 1972

Classification

International Classes
030